Looking to increase occupancy in your apartment community? Maybe you have ideas in mind, but you are unsure how to implement them successfully. Today, we have tips you can use when learning how to maximize your apartment marketing budget.

Pay Per Click

Pay Per Click (PPC) is important for any online marketing campaign. If you have been thinking about slowing down your current PPC campaign, you may want to rethink that decision. Slowing down or removing a PPC campaign can result in a lot of lost traffic for your community. This leads to less growth and less website traffic.

Instead, use your budget to maintain a more consistent PPC campaign this time around. Search engines are always changing, and we need to keep up to take full advantage of what they have to offer.

Search Engine Optimization

Search engine optimization (SEO) is used to optimize your website for search engines. It allows you to ensure that your website is visible. Local SEO is used to drive local listings, and on-page SEO can be used when you create your page titles, alt-tags, and content.

Instead of spending your entire budget on large web pages, concentrate some of it on SEO practices. This allows you to maximize your money.

Use Social Media

Social media is a great way to extend your marketing budget as well. It is inexpensive to use and is usually free. Posting regularly on your social media platforms and including social media ads can lead to a greater online presence for your community. It is also a simple and affordable way to keep your current residents informed about what is happening in and around the community.

Relationship Building

Another inexpensive way to stretch your marketing budget is by reaching out to other businesses in the area and building relationships. You can include a blurb on your web page for local businesses, offer discounts, and become more visible online in the community.

As you can see, there are many ways to maximize even the smallest marketing budget for your community. Use quality photos on your website, take full advantage of social media and focus on SEO practices, and you can get potential residents excited about your community.

For more tips on improving occupancy in your community, contact the experts at Occupancy Solutions, LLC today.