Occupancy Solutions, LLC Successfully Brings Client Occupancy Rate from 54% to 100% in Just Two Months
Managing any kind of property is a huge task, but when you are in charge of apartments it can be very difficult to keep up with all of the different things that need to be done. One of the biggest things you’ll need to focus your attention on is your marketing efforts, and before you go too far into developing marketing plan the first thing you need to focus on is making sure that your apartment property stands out.
It’s no secret that property managers and owners have to be able to effectively market their properties in order to keep occupancy levels high and profits up. But marketing can be a major expense, and not always as effective as you would like. One thing that is often overlooked is the fact that with effective property management strategies you can actually enlist the help of your residents.
It’s obvious that a lot of different things go into making a great apartment complex – and a successful one. But while property managers have to focus on everything from hiring employees to reviewing resident applications and beyond, there are overlooked areas that have to be considered as well. A perfect example of this is curb appeal.
Overseeing and managing a property can be complex and take up huge amounts of your time and energy. That’s why it’s so important to make sure that you’re doing all that you can to constantly improve things. From the engagement with your employees to your marketing for new residents to interactions with current residents, it’s vital to pay attention to every aspect of your property.
When residents renew their lease, you’re not left with an empty spot to fill in your community. Not only does this help your management team to preserve resources, it also helps to keep that desirable community feel as neighbors continue being neighbors for years to come.
Apartment complexes are an important part of communities around the country. But those who are in charge of overseeing them face some of the biggest challenges out there. From maintenance to safety issues to just attracting potential residents, there are a lot of different things that owners or managers must consider on a regular basis.
What is the initial point of contact for most potential residents looking for a home? In many cases today, it may be an online search. But eventually, a phone call will likely be made. When that happens, it’s up to the facility manager or someone in a similar position to take control and make sure that the phone call turns into a visit.
There is no question that property management can be a complex process, or that it offers numerous challenges to those who own or oversee a building. But one thing that you can’t afford to ignore is the importance of taking steps to avoid liability issues, and doing so is a must for any facility owner or manager.
No matter the location of the facility, apartment communities can seem like an automatic draw for residents. But as more and more facilities are built, standing out and getting noticed becomes more important. Your website can be as slick and well designed as possible, but if the property itself doesn’t really wow them, it will be harder than you might think to fill up all of your units.
While spring and summertime are usually the prime times for attracting new prospective residents, there are plenty that will be looking for communities around the holidays as well. Staging residences for tours around the holidays can be a fun and creative experience, and while you will enjoy getting into the spirit, it’s important not to go too far. A few things not to do when staging your residences for the holidays include:
Typically, at some point during the prospect leasing process, you’ll sit down with prospects and interview them. They’ve learned about your community, they’ve toured your residences, and they’ve gotten to know you – so now it’s your turn. This interview process can go very well, but it can also go very poorly, and you want to make sure you get all the information you need without turning off prospects and sending them off to another community.
When a prospective resident inquires about a tour, your effort doesn’t stop there. Leases have not been signed yet, the prospect may be looking at other communities along with yours, and this is your real opportunity to stick out. The way to hook their memory back is to nail the follow-up process, and we at OccupancySolutions.com are prepared to help you with just that.
Touring your residents presents to you a unique opportunity. You’re able to frame and provide the first impression, and the impression that is likely to last throughout the tour, the interviews, the application process, and the lease. Naturally, because this is such an important moment, it’s one that community management teams should prioritize getting right. Making prospective resident tours more memorable will ensure that you stick out in their minds, and in a positive way that puts you ahead of the competition in your general area.
With the holiday season right around the corner, it’s a great time to start planning an event for your residents. A holiday party can help you connect your community, help increase resident satisfaction, and increase retention. However, throwing a holiday party people actually want to attend can be tricky.
Photography and videography are two of your most important marketing and advertising tools for your residences. When done well, great photos and video will make visitors want to come to your complex, they’ll make them want to be part of your community. When not done well, it can lead those who would love your residences in person to turn away assuming a lack of quality or an ill-fit for their needs. A few tips can ensure you experience the former with interested residents, rather than the latter with potential residents being pushed away from what you could offer them. A few tips for showing the best side of your residences are:
Block parties improve resident morale, they bring people together, and they work wonders to form that important community loyalty and spirit. For this reason, we at OccupancySolutions.com fully support residents joining together to celebrate a great community party. For community management teams, however, the thought of throwing or organizing a block party can be overwhelming, but it doesn’t need to be. 5 tips for throwing the very best block party are:
Snapchat is one of the single highest growing social media platforms right now, with the millennial generation pushing in full force much of the 150 million daily active users. If this younger market is who you’d like to reach with your community marketing, Snapchat is a platform you can’t afford to avoid. This isn’t to say that it’s only those in their 20’s using Snapchat, as more and more active users in their 30’s, 40’s, and beyond have begun showing daily interest in the platform as well. At OccupancySolutions.com, we want to show you how to fully embrace this massive trend for your community brand as well.
One thing we see overlooked often at OccupancySolutions.com is mobile accessibility. Once considered a secondary aspect of marketing your community brand, mobile availability is more important today than ever and this importance is only expected to grow as time goes on. Nearly 60% of all website traffic comes through mobile devices, more than half of all organic visitors, and you want a website that will cater to those you want to experience it most.
One of the biggest challenges property managers face is how to take qualified leads and turn them into occupants. One of the most common qualified lead is when a potential occupant calls you to learn about your rental. This is a huge opportunity and you have to use some clever sales expertise to convert that call into a property tour then ultimately to fill a vacancy. Here are some tips on how to convert your calls into a tour.