Occupancy Solutions, LLC Successfully Brings Client Occupancy Rate from 54% to 100% in Just Two Months
One of the most important parts of resident retention is the relationship you hold with your residents. If residents don’t get along with or feel good about management, they’re less likely to feel loyal or content with their current living situation. Building this type of rapport not only keeps residents renewing their leases, but it also makes them more likely to tell others about your community and market for you as a first hand experience resource. 4 steps to building better resident relationships are:
When it comes to community marketing and branding, Instagram is becoming something of a big deal. Instagram is quickly becoming one of the fastest growing social media platforms, and this means that if you want to place your community where the people are, you’ll want to consider placing it front and center on Instagram. Instagram is a photograph based social media platform, and where you’re going to be placing most of the meat, in terms of your content, will be in your pictures. So, how do you ensure the photos you’re taking are Instagram worthy?
Marketing outreach for your community doesn’t need to be particularly expensive or excessively time consuming. Getting the word out there really just takes a little creative and out-of-the-box thinking. 5 low-cost marketing ideas for your community are:
When you stage a touring residence, you’re providing a space that will allow touring prospects a way to see your residence as their new home. For this reason, staging is important in showing visitors the potential of a space, and staging a residence doesn’t need to be difficult or expensive. 5 low cost ideas for staging a touring residence are:
Residence staging presents a really unique opportunity. The prospects you’re touring around your community have most likely toured other communities within the area, carefully picking and choosing before they choose the option that is best for them. With residence staging, you can give your residence the benefit of bringing the big “wow”, and looking like a place that is easy to call home. Staging can be accomplished in all sorts of ways, with plenty of low-cost options available, and one way to make a big impression is to stage along with the season.
When prospective community members come for a visit or tour, your sample or show residence is what is really going to make the final call. When they see this residence, they’ll know right away whether they’re seriously interested in leasing with you, or whether your community may not be for them. For summer tours and visits, these residences should be staged for the season, and there are a few ways to stage specifically for the hot weather months.
Social media is a resource that should never go to waste when it comes to marketing your community. When deciding on what platforms to prioritize, look to where the people go, and one of the biggest platforms on the rise right now is Instagram. A photo says a thousand words, which gives you a lot to communicate with the photo-based platform. 5 tips for community marketing with Instagram are:
Community management teams are in a unique position. It’s not your usual 9 to 5 job, and many community managers live on the same properties they’re in charge of. Frequent phones buzzing, emails coming in, and employees with this question or that can begin to take its toll on even the most seasoned team leader. What you don’t want to experience is burnout, and 4 tips for managing a work life balance in community management are:
In just about any community, you’re bound to have those of many different lifestyles living within close proximity to one another in their residences. What this means is that conflicts are bound to come up from time to time, and those managing the community should know how to diffuse this tension and practice healthy conflict resolution. In an ideal scenario, you will walk away with a satisfying answer for both parties experiencing conflict, as well as for you and your management team. 3 simple tips for resolving community conflicts are:
During the busy season, it’s a good idea to review your lease agreements. One clause that has become more important in recent years is a clause about subletting. With the growing popularity of crowd sourced vacation rentals through websites like AirBnb, FlipKey, and VBRO, property managers need to make sure they are protected.
Electrical bills in the summertime can be extremely costly. Especially in particularly hot summers, where the air conditioning has to run more often. Helping your residents save money on air conditioning has multiple benefits. It helps maintain lease renewals and keeps them cool and happy. Here are six ways you can help reduce the costs of air conditioning this summer.
During the summertime, your rental needs a little more maintenance than usual. Between landscaping, pool cleaning, and painting, you’ll probably have to hire some contractors to get all the work done. However, before hiring anyone, you need to make sure that they are qualified, honest, and reasonably priced. If you need to hire contractors this summer, here is how to make sure that you hire the best possible candidates.
Making a strong first impression is critical to filling vacancies. During the summer months, that means upping your curb appeal with attractive landscaping. However, elaborate landscaping can be an inexpensive upfront investment that requires a lot of costly maintenance. Fortunately, if you plan your landscaping strategy right, you can achieve curb appeal without minimal work and long-term costs. Here are five ways to upgrade your landscaping that will add curb appeal while also saving you time and money:
It’s easy to spot high-performing team members, but what about those high-potential team members that tend to fly under the radar? Investing in development for high-potential team members is a great way to ensure the continued positive growth of your community management, and provides team members with the tools they’ll need to really thrive and flourish.
Objections can make or break a prospect, and its management’s job to work through these objections in creating happy community members. A simple method to overcoming objections includes:
It’s important for management to never underestimate the follow-up. After a great visit or tour, you want to keep that good impression going, and retain that space in the prospects’ consciousness. With follow-up, you’ll show a caring side and a side that is willing to do whatever it takes to incorporate prospects into your community. 5 tips for the most effective follow-up techniques are:
Trips and outings can do a great deal for building that community feeling. It gives community members a reason to get together in the perfect setting for fun and engagement, but where are the best places to go? Monthly or seasonally, hosting a trip sign-up in your community encourages residents to get up, get out, and build that community feeling and loyalty organically, and you’ll want to choose locations that offer a great deal for engagement in an inexpensive way that also promises a memorable time. 4 ideas for community building excursions or trips are:
When creating a listing for print or online, it is important that copy accurately describes the property. However, finding ways to come up with intriguing and accurate descriptions can be difficult. Often property managers will just use the same description over and over again with little to no results. Writing a listing takes a little practice, but with the right guidance you’ll easily be able to attract the potential renters you need. Here are some tips to get you inspired:
Late rental payments can be a burden for property managers. Beyond having to follow-up with your renters, without the income it can be difficult to pay your bills on time. Late rental payments are going to be something you will have to deal with from time to time. However, there are some processes you can implement to help reduce the amount of late payments you receive.