There are many “modern” ways to market your community, but sometimes those old-fashioned methods really know what they’re doing. Being able to give prospective residents something real they can hold in their hands is an excellent way to keep your community in the forefront of their minds. It’s an object they can interact with, look over, and remember time and time again; no computer, smartphone, or internet access needed. This could be a promotional pen given at a community event, a billboard in town, or a brochure that they can pick up from those places they go to on a day-to-day basis.

If you’re looking to market your community with a brochure, knowing what to include will make or break your efforts. You want your brochure to give maximum impact, but you don’t want to overload it with so much information it becomes difficult to follow or unenjoyable to read. To break it down simply, the things to include in your community brochure should be:

  • Plenty of photos – A photo says a thousand words, and when you’re working with limited space, like in a brochure, photos are one of your most valuable inclusions. Well-lit professional photos of your residences, grounds, and the lifestyle your community provides are what grabs your prospective residents.
  • A simple “about” section – An about section shouldn’t be long in your brochure, but it should show your personality. Say a little about what your community has to offer, and use this small section as an opportunity to introduce yourself in your brand voice.
  • A list of amenities – A simple, straightforward, and to-the-point list of your amenities is important in your brochure. This is what is going to set your community apart, and something any prospective resident is going to seriously consider before booking a tour or signing a lease.
  • Floor plans – Having simple floor plan diagrams of your residences will let recipients know what they can expect when they stop by to take a tour. They will let prospects know if your community residences are appropriate for their needs or not.
  • Local area highlights – For many, being part of a new community isn’t just about the immediate community. It’s about becoming a new resident of an area as a whole. A small section in your brochure highlighting nearby amenities, interesting spots, great restaurants, and shopping can entice prospects to envision themselves as residents of your area.

At we know just how impactful a physical brochure can be for community management teams. To learn more about creating impactful marketing materials, contact us today.