The Importance of Website Design When Marketing Your Community
If you are looking for lucrative ways to boost your community's marketing efforts and achieve more signed leases, then you want to establish a website for your community. Today we will go over the importance of website design when marketing your community.
Do You Need a Website?
Yes! A website is a digital space you can use to promote your community, share information, and get leads from qualified prospects. Did you know that more than 80% of potential residents actually look at the website before they book a tour or sign a lease? This shows you just how effective the right website design can be.
When creating your website, maintain control. If you choose a third party to help maintain your site, there may be inaccuracies in the information. People want to know that the information they are receiving is factual. The website is also a way to make your community look much more professional and legitimate.
Benefits of a Community Website
In addition to everything we have already mentioned, a good website design allows you to strengthen your brand, capture traffic and leads from search engines, and retain control over your listings.
One of your most valuable assets is your brand. This is how potential residents view you and perceive your community. While someone might like the building or amenities, they may look elsewhere if they don't connect with the brand.
You want your website to rank highly in search engine results. The higher you rank, the more likely a potential resident will click on your website and browse your listings. This ultimately means more leads.
When you list vacancies on third-party sites, you can get more leads, but sometimes it becomes difficult to control your narrative. When you have your own website, you can ensure that all information is up to date and accurate. It also makes it easier to remove or add listings.
The Website Design
When designing your website, you want to make sure it looks professional. Include a page with details about the community, a contact page with phone numbers and email addresses, a listings page, an amenities page, and more.
You also want to include an image gallery, blog, company and community reviews, a live chat option, and videos to give people all the information they need to contact you and inquire about a vacancy.
As you can see, with the right website design, you can strengthen your brand, improve leads, and increase occupancy while establishing yourself in the industry.
For more advice from industry experts, contact Occupancy Solutions, LLC.