If there is one thing that holidays are great for, it’s creating a reason for celebration, and you can use this important fact as a strategy when it comes to your community marketing. A great celebration is something that creates buzz amongst guests or invitees to any party, and with this buzz you can allow your residents and your community to really market itself. The holidays you choose can be larger holidays, smaller holidays, or a holiday you may decide to create yourself, like an anniversary, but the sky is the limit in terms of what they can do in bringing attention to your community.

At Occupancy Solutions, we find that there are several holidays that make excellent reasons to celebrate your community, and these go through all seasons. If you’re thinking of throwing a community gathering, and inviting the public to come in and check out just what your community’s lifestyle can offer them, you’ll first need to decide just what type of celebration you’re looking to throw. Some holiday celebrations that you may find work well include:

 

  • Summer barbecue – Set during either Memorial Day, Labor Day, or the Fourth of July, a summer barbecue is an incredibly effective marketing tool when it comes to getting your community out there to the public. There is a certain festive feel to a summertime barbecue that attracts those far and wide to come and enjoy some fun in the sun, and by hosting such an event in your community, you can make your name synonymous with having an old fashioned good time. Another thing to keep in mind if throwing a summer barbecue is to make sure to not only invite your residents, but their families as well, as this gives your residents a way to spread the good word about life in your community.
  • Winter holiday party – During the winter holidays, you can still throw a great celebration, especially if your community has a community center or indoor gathering place to hide away from the cold. A winter holiday party can be themed for the holidays, used as a donation drive, or simply a celebration of the New Year to come, and it’s never a bad idea to take advantage of this naturally festive season.
  • Fall festival – Between the summer holidays, and the winter holidays, is the fall season, and this is a time of year wonderful for hosting a celebration. Hosting a fall festival complete with pumpkin carving or scarecrow competitions can bring about a friendly and festive atmosphere able to attract all different locals to the surrounding region. Decorated for the fall, your community will look and feel welcoming, something prospective residents will often find very attractive!

At Occupancy Solutions, we love mixing a bit of fun into our community marketing, and using celebrations is an excellent way to do so. To learn more about this type of residence marketing, simply contact us today!