“Bleisure” is a top travel trend in 2023, and it’s only expected to get bigger in 2024. So, what is bleisure? It’s a type of travel that combines a business trip with a leisure experience. It lets guests get work done while having unique experiences in locations they may have not visited otherwise, and it’s a budget friendly way that many are taking multiple trips throughout the year. With rising costs all across the United States, travelers have had to get creative, and bleisure travel is one way they’re making it happen. According to a Forbes study, more than 80% of those surveyed said they were planning to add a vacation day or two onto a business trip in order to fit in some fun time while they’re away.

The business/leisure traveler is looking for two key things out of their experience: they want a space where they can work, and they want a space where they can let loose after the work is done. For boutique hoteliers, this may mean creating a space that works for work but provides the perfect atmosphere for play as well. Flexible working spaces, high-speed WiFi, and quiet areas of the property where one can focus or take a meeting are must-haves to attract the bleisure traveler.

However, there comes a time when the work is done, and it’s time to have a good time. Vacation days aren’t taken lightly, and the bleisure traveler will want to take full advantage of the time they have. Along with your work-friendly spaces, highlight what’s fun, unique, or exciting about your boutique hotel. It could be nearby attractions, amenities you have on your grounds, local businesses you partner with, or specific outings or excursions you offer.

The key to attracting the bleisure traveler is knowing how to both keep it professional and let your hair down at the same time. With a great experience to remember, and a professional connection in the area, getting it just right often leads to repeat stays for more bleisure trips in the future. To learn more about catering to both business and leisure travelers at your boutique hotel, contact us at OccupancySolutions.com today.