For property managers, the internet is an excellent resource when it comes to marketing your community and generating leads. Interested parties can now find your community more quickly and easily than ever, but this does place some added responsibility on you in terms of getting back to leads and turning them into leasing residents. Your leads may find you though social media, your website, forums, or any other type of internet marketing or communication, but the only way these leads will be profitable is if you are able to entice them to take the next step. A few tips on turning an internet lead into a lease are:

 

  • Get back to them quickly – With internet leads, you’ll want to touch base with any interested prospective residents quickly. While the internet makes generating leads easy for you, it’s important to remember that it makes generating leads easy for your competition as well, and getting back to those who use the internet to pursue more information quickly can set you apart from your competitors.
  • Follow up – After the initial phone call, it’s important to wait a few days and then follow up with any prospective residents who have come to you through internet leads. Giving them a few days to mull over what you have discussed in your first phone call, and calling them again to see where they stand on their decision to come by for a visit is a great way to show them that you haven’t forgotten.
  • Keep in mind where your leads are coming in from – Did the prospective resident contact you through your social media page? A forum? Your own website? Knowing just where they found you and where they’re coming from is a great way to formulate the conversation around their interest and what they may want to know about your community.

 

We at OccupancySolutions.com want to help you to better turn your internet leads into new leases. By calling right away, following up your call, and knowing that where your leads have found you and how to communicate with them you can take these internet leads and allow them to work for you in the success of your community with new leases.