Property Management & Consulting Blog

3 Strategies to Increase Small Hotel Occupancy

Small and boutique hotels have become more popular over the last couple of years, but that doesn't mean that we should stop finding new ways to increase current occupancy rates. Here are 3 strategies you can use to increase small hotel occupancy and get more guests through the door.

1. Make Sure to Market During Low Demand Times

Everyone knows there are times during each year when traveling is more pronounced while there are other times when things start to slow down. It is during these times that we cannot forget to continue to market. Find ways to adjust your marketing strategy during lower demand times.

Target the guests who are more likely to travel during the weekdays, like business travelers and those in town visiting real estate opportunities. Find ways to match the needs of these target guests with the amenities your small hotel has available, and then come up with ways to add even more value to each guest's stay.

2. Increase the Value You Offer

You can also find ways to increase the value you offer guests by introducing new specials and package deals. This can prove better than simply offering discounts because a package or special is a way to add much more value and includes a little extra for the price.

For example, if you have an on-site restaurant, throw in a free lunch during their stay. Make sure to tailor your packages to the right occupancy term and the kind of guest visiting at that time, and you will be sure to see a much higher return on the investment.

3. Invest More Money Into Staff Training

If occupancy rates are lower than the competition and it isn't a low demand time, you may want to take a closer look at the staff and the kind of reputation your small hotel may have.

Investing in staff training and improving guest services can go a long way in improving your reputation, answering bad reviews, and addressing negative feedback to renew your reputation.

You can use this training as a way to impress future guests and show people the value they receive when booking with your small hotel.

Still looking for ways to improve the declining occupancy rates for your small hotel? Contact the professionals at Occupancy Solutions, LLC today to see what else you can do.

Key to Finding the Best Residents for Your Community

As a property manager, you may find the notion of renting a space quickly favorable because it means you are putting money in the bank faster. While you don't want any space to remain vacant, you also don't want to have to evict a resident in the near future. For this reason, it makes more sense to take your time and find a good resident for your community.

The Importance Of Resident Testimonials In Marketing Your Apartment

There is nothing more convincing than the testimonies of people who have actually experienced the best things about your apartment. You would be surprised at how much other people value these opinions when looking for a new home! That is why if you have not gathered any resident testimionials yet, now is the time to start. To help you, here are some things to keep in mind.

Training Your Team To Handle Challenging Community Members

Many different personalities will make up a community, and not all of these will be easy. Training your team to be able to handle conflict or more challenging personalities effectively and positively is important to maintaining that authentic and harmonious community feel. A few points to include in your employee training are:

Simple Ways To Create A Personalized Guest Experience

A personalized guest experience is a major want for many travelers today. Whether traveling for business or leisure, they want to feel like they’ve stepped into a home away from home even if it’s their first visit to a particular hotel. They want that comfort, relaxation, and attention that shows that they’re being well cared for.

How to Onboard Employees for Your Small Hotel

Since the start of the pandemic, the hospitality industry has definitely gone through a few changes. Cutbacks and layoffs were common, and now that things are going back to normal, smaller hotels are finding it hard to reopen as they have problems finding people to hire.

How Recaps Can Fill Out a Team Meeting Agenda

For more effective management, you should provide team members with a recap of the day at the beginning and end of each day. This can go a long way in improving effectiveness and efficiency. Let's take a closer look at the value of these team meeting agendas and how they can help.
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