Updating Your Strategies To Attract New Generations Of Community Members
If you’re looking to attract younger generations to your community, the same old newspaper ads and outdated website might not do the trick. Millennials and Gen Z are used to a highly digital world, and this world is only growing more online as time goes on. At OccupancySolutions.com we want to help you to stay ahead of the curve when it comes to your community marketing, and this means updating your online presence and reputation. A few ways you can keep updated to attract younger resident prospects to your community are:
• Take a hard look at your website – Your website will serve as the anchor for your brand, and for younger generations, this is where they’re going to look the hardest at what you have to offer. Customize your website to show your brand style and keep your content fresh with updated pictures, blogs outlining things to do around the area and benefits of living in your community, and simple ways to contact you to learn more.
• Try out virtual newsletters – Virtual newsletters aren’t just more “with the times”, they’re also often much less expensive. Without having to pay for printing, paper, or postage, you can bring quality content and interesting insights right to the e-mail boxes of your residents and prospects. It’s a simple way to give prospects an inside look of what it’s like to live within your community.
• Be responsive – When you receive a Google review, a social media comment, or a public correspondence of any kind, your engagement can make all the difference. Whether the comment or question is positive or negative, response shows your presence and availability on a digital platform. While you’re engaging, it also allows you to further your brand personality and give prospects a clearer view of the type of personality you’re looking to cultivate.
• Go virtual with tours – While in person tours are still important, so are virtual tours. Videos that allow prospects to take a walk through your community or one of your residences gives them a better insight as to whether or not they’d like to move that tour into the real world.
At OccupancySolutions.com we want to keep your community ahead of the curve and with today’s generations of prospects. To learn more about bringing your community into a position to market to Millennials and Gen Z prospects, contact us at OccupancySolutions.com today.