Property Management & Consulting Blog

Updating Your Strategies To Attract New Generations Of Community Members

If you’re looking to attract younger generations to your community, the same old newspaper ads and outdated website might not do the trick. Millennials and Gen Z are used to a highly digital world, and this world is only growing more online as time goes on. At OccupancySolutions.com we want to help you to stay ahead of the curve when it comes to your community marketing, and this means updating your online presence and reputation. A few ways you can keep updated to attract younger resident prospects to your community are:

• Take a hard look at your website – Your website will serve as the anchor for your brand, and for younger generations, this is where they’re going to look the hardest at what you have to offer. Customize your website to show your brand style and keep your content fresh with updated pictures, blogs outlining things to do around the area and benefits of living in your community, and simple ways to contact you to learn more.

• Try out virtual newsletters – Virtual newsletters aren’t just more “with the times”, they’re also often much less expensive. Without having to pay for printing, paper, or postage, you can bring quality content and interesting insights right to the e-mail boxes of your residents and prospects. It’s a simple way to give prospects an inside look of what it’s like to live within your community.

• Be responsive – When you receive a Google review, a social media comment, or a public correspondence of any kind, your engagement can make all the difference. Whether the comment or question is positive or negative, response shows your presence and availability on a digital platform. While you’re engaging, it also allows you to further your brand personality and give prospects a clearer view of the type of personality you’re looking to cultivate.

 Go virtual with tours – While in person tours are still important, so are virtual tours. Videos that allow prospects to take a walk through your community or one of your residences gives them a better insight as to whether or not they’d like to move that tour into the real world.

At OccupancySolutions.com we want to keep your community ahead of the curve and with today’s generations of prospects. To learn more about bringing your community into a position to market to Millennials and Gen Z prospects, contact us at OccupancySolutions.com today.

Key to Finding the Best Residents for Your Community

As a property manager, you may find the notion of renting a space quickly favorable because it means you are putting money in the bank faster. While you don't want any space to remain vacant, you also don't want to have to evict a resident in the near future. For this reason, it makes more sense to take your time and find a good resident for your community.

The Importance Of Resident Testimonials In Marketing Your Apartment

There is nothing more convincing than the testimonies of people who have actually experienced the best things about your apartment. You would be surprised at how much other people value these opinions when looking for a new home! That is why if you have not gathered any resident testimionials yet, now is the time to start. To help you, here are some things to keep in mind.

Training Your Team To Handle Challenging Community Members

Many different personalities will make up a community, and not all of these will be easy. Training your team to be able to handle conflict or more challenging personalities effectively and positively is important to maintaining that authentic and harmonious community feel. A few points to include in your employee training are:

Simple Ways To Create A Personalized Guest Experience

A personalized guest experience is a major want for many travelers today. Whether traveling for business or leisure, they want to feel like they’ve stepped into a home away from home even if it’s their first visit to a particular hotel. They want that comfort, relaxation, and attention that shows that they’re being well cared for.

How to Onboard Employees for Your Small Hotel

Since the start of the pandemic, the hospitality industry has definitely gone through a few changes. Cutbacks and layoffs were common, and now that things are going back to normal, smaller hotels are finding it hard to reopen as they have problems finding people to hire.

How Recaps Can Fill Out a Team Meeting Agenda

For more effective management, you should provide team members with a recap of the day at the beginning and end of each day. This can go a long way in improving effectiveness and efficiency. Let's take a closer look at the value of these team meeting agendas and how they can help.
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