5 Things to Include in Your Property Management Newsletter
One of the things that should be on your list of to-do’s as a property manager is composing and sending off a resident newsletter each month. It gives you a chance to connect with your residents regularly while offering helpful information and resources they can use like safety tips, local events, and community news.
Here are 5 things to include in your property management newsletter each month to keep your residents interested and engaged with the community.
1. Priority Community News
First, you want to make sure to share all the latest and most up to date community news. For example, do you have any maintenance projects coming up that will affect certain amenities or utilities? This is information each resident will want to have in advance to avoid inconveniences.
2. Discounts and Promotions
Who doesn’t appreciate a good deal? A good way to stay close with the community is by sharing discounts and promotions with local restaurants and businesses. Partnering with these establishments can increase foot traffic and sales and is a selling point for some who are looking for these kinds of locations close by to where they live.
3. Celebrate Holidays
You can celebrate seasonal themes, the changing of the seasons, holidays, and so much more when you have a celebration section in your resident newsletter. You can use specific content catered specifically to the holiday or event and can also use the space to remind residents about important information regarding, for example, winter safety tips.
4. Brainstorm Ideas
A newsletter is also a great opportunity to speak with and brainstorm with residents. Reach out to your residents and see what they would like to see included in each newsletter. You can even ask if resident have any interesting stories they would like to share or you can put the spotlight on someone who went above and beyond at some point during the month.
5. Advertise Community Groups
Finally, you can use your newsletter to advertise community engagement groups. For example, if there is a community book club or some other discussion group. It is a good way to get people together to communicate and fosters a greater sense of community.
For more information on how to engage the community, reach out to Occupancy Solutions, LLC today.