YouTube is an excellent space for creating and editing videos to share on platforms like X (formerly Twitter) and Facebook, but you don’t have to stop at marketing when it comes to your video content creation. YouTube is becoming an increasingly popular platform for creating employee training videos, making it even easier to welcome in new members of your staff and get them all caught up in their own time.

If you already have a YouTube channel for your community, this might not be the one you want to use for your training content. Creating a separate channel makes it easy for new employees to access your training videos, while they don’t get jumbled up with your virtual residence tours, resident interviews, testimonials, or any other marketing content videos you might create. When it comes to using YouTube for employee training, it’s best to keep the process short and simple for maximum benefit.

Short and simple doesn’t just go for navigation, but for your training content itself as well. The most popular internet videos are around 2 to 3 minutes long, as they’re best able to keep attention while being effective at getting a message across. Trying to stay as close to the 2-to-3-minute mark as possible for each training video is your best bet. This may mean breaking down more complex trainings into several videos instead of one longer piece of content for maximum impact.

When creating your YouTube videos, engagement is just as important for training content as it is for marketing content. Use interesting visuals, animated portions, quality lighting, and clear video to create content that grabs the watcher’s attention and makes the message stick. At the end of each video, you may even ask for feedback or questions to be left in the comments, which community management can then engage with to clear up any queries new employees may have.

At OccupancySolutions.com we want to help community management teams to bring their employee training into the modern age, and to embrace these new strategies in order to engage and retain top talent. To learn more about using YouTube to create virtual training content, contact us today.