Using Mobile Marketing to Advertise a Boutique Hotel
The internet is an ever-present entity in our lives and has become a basic necessity for most. People run to the internet to find all kinds of information on different topics, shop, and find a hotel to book for their next trip.
Here is how you can use mobile marketing to increase visibility and advertise your boutique hotel more effectively.
The Importance of Mobile Marketing
First, let’s look at the importance of mobile marketing. You need to have the right marketing strategies in place to gain visibility and boost bookings for your boutique hotel. The more recognition you gain, the better and the higher your chances at growth.
Mobile marketing for your boutique hotel should provide easy access, the potential to go viral, instant transaction processing, cost efficiency, and enhanced personalization. Mobile marketing strategies target individuals in real-time and more bookings are made with mobile phones.
Create a Mobile Website
It is important to have a mobile-friendly website available for your boutique hotel. People can download information faster and use easier-to-use booking engines on a digital platform. Optimize your mobile website for local SEO and ensure your hotel is accessible on mobile search engines.
Email is another important digital marketing tool. It enhances brand engagement in a shorter amount of time. Did you know that more than 50% of emails are actually viewed on a mobile device rather than a computer? For this reason, optimize your emails for mobile viewing.
Use Social Media Apps
Social media is a powerful tool for a boutique hotel as it increases engagement, enhances visibility, and is a great way to offer incentives and discounts to those viewing the information on a mobile app. You can also advertise on social media channels to reach even more people.
Share Engaging Content
Finally, make sure to offer engaging content on your mobile site. This will increase interest while also highlighting your boutique hotel to travelers. Use good graphics, including reviews, and be sure to list detailed descriptions in your portfolio online to entice people.
Ready for more tips on improving occupancy rates for your boutique hotel? Contact us at Occupancy Solutions, LLC today.