The online rental market is fiercely competitive, and Search Engine Optimization (SEO) is the most effective way to ensure your listings are found. SEO is a strategy that optimizes online content to be appropriately indexed by search engines like Google. Proper indexing ensures that rental listings are visible to the target audience. For example, strategic SEO practices provide that when someone searches Google for a "2 bedroom apartment," they see your rental first. SEO is a challenging skill to master, but one SEO strategy benefits rental managers the most: Localization. Understanding and leveraging localization will not only increase traffic to your listings but will also increase conversions.

What Is SEO Localization?

SEO localization is a strategy that includes local keywords to target your intended audience better. Localization targets potential occupants searching online for properties in a particular geographic area. Rentals are tied to their location. Reaching occupants outside of that location and having no interest in moving to that location is a waste of marketing resources. Localization makes listing more visible and relevant to those most likely to be interested in it based on their location queries. As a result, listings are more likely to be seen by serious, local prospects, increasing the chances of a rental or sale.

Local SEO Listing Tips For High Traffic And Conversion Rates

When building your listings, here are some SEO localization strategies that can improve their performance:

  • Use location-specific keywords in listing titles and descriptions
  • Use keywords that incorporate the state, city, county, district, neighborhood, and street of the rental
  • Include keyword phrases like "near me," "nearby," or "close to me."
  • Incorporate keywords about nearby workplaces, schools, and businesses
  • Optimize meta tags and headers with local keywords
  • Include local points of interest in rental descriptions
  • Monitor and adapt to local search trends and competition
  • Claim and update Google My Business profiles for each rental
  • Include images and videos of the local neighborhood and attractions
  • Utilize geotags in rental photos and videos

Following these SEO localization strategies connects your listing to your local area, helping future occupants find you.

We've got you covered if you are looking for more ways to optimize your listings to fill more occupancies. Our excellent team at Occupancy Solutions has in-depth real estate marketing knowledge to help you increase your occupancy rates.