When marketing your community, you want to attract the right people, but you don’t want to only attract them once. When you get a call from a prospective resident interested in life within your community, you’ll want to entice them to come in for a physical meeting and tour, and then show them just why your community and your lifestyle is the best fit for them. While getting calls may come rather easily, getting callers to make the effort to come and pay you a visit is more difficult, and after that the difficulty level increases as you try to turn these visits into the prospective resident choosing you over the competitors.

 

In order to get calls, you’ll need to put yourself out there, and this is most often done through your marketing. Prospective residents will see your community on a social media website, an advertisement around town, or in their local newspaper, and they’ll give you a call to get a bit more information about what they’re looking at. During this call, your main objective should be to turn the call into a physical visit and tour of your space, and this can be done by providing a confident, knowledgeable, and friendly experience open to all of their questions.

 

Once a prospective resident agrees to come and pay you a visit, you’ll then want to turn your focus on making this visit worthy of seriously considering signing a new lease. When the prospective resident arrives for their tour, make sure that the same courteousness shown during the call lasts through the visit itself, and that all questions or inquiries are answered in a way that remains friendly and convenient.

 

Another way to turn the visit into a lease is to really sell the lifestyle you’re offering, and to make it clear to the prospective resident that the lifestyle you offer is one worth living. By outlining the things that set your community apart, and asking the prospective resident if they can see themselves as part of your community, you can entice them to make your community their own.

 

The importance of selling your community to prospective residents each step of the way is known to us at Occupancy Solutions, and we want to help you to turn more calls in to visits and more visits into leases. To learn more about taking advantage of each step of the way, simply contact us at Occupancy Solutions today!