A great sense of community spirit is not only important to retaining current residents, but attracting new ones as well. What all people seek when they look for a new place to call home is a neighborhood environment that leaves them feeling comfortable, content, and happy in their space, and there is no reason why this can’t be cultivated in any sort of resident community. As a community manager, you can help your residents to really grow that community spirit in an effective and positive way, and the perks that this provides will benefit both you and your residents equally.


In terms of resident retention, a sense of community spirit can keep them renewing their lease as they’re given a reason to stay with you. There are many communities they can be a part of, but the sense of loyalty and neighborhood positivity can be the one thing that keeps them from choosing the competition and finding someplace new. What it provides is an emotional connection to the community and their neighbors, and this can be something that keeps residents coming back year after year.


When current residents are left feeling positive about their community and the people in it through a healthy sense of community spirit, they’re more likely to buzz positively about the community to others. Whether friends, relatives, or acquaintances they meet around the area, their firsthand great experience being a part of your community can be communicated and turned into interest by other prospective residents. In this way, a sense of community spirit can actually be an excellent organic marketing tool, as you allow your current residents to be natural advertisements for the lifestyle you provide!


A sense of community spirit can be beneficial across the board, and we at Occupancy Solutions want to help you to achieve it.