If you're planning to market a residence and hoping to look for someone new to move in, you'll definitely be looking at online digital marketing options. However, the one thing you should always consider, even in this day and age, is the old-fashioned sign that reads "For Rent" somewhere on the property. Here are a few reasons why this is still effective, even today.

Cost-Effectiveness

Of course, one of the biggest advantages of signage is the comparatively low barrier of entry. Rather than having to pay a recurring cost to keep a listing active online or even in a publication, once you buy the sign, you're done. Just put it up somewhere highly visible on the property, and it will do all the work.

Word of Mouth

Word of mouth, to this day, remains one of the most powerful marketing forces, and you can get a healthy amount of it working in your favor with a sign. Putting this up immediately informs locals, and even other residents, of your intention, which may lead them to inform friends, family members, or other relatives of the availability. This can be important in bringing in a new resident with a high degree of reliability, since this type of word of mouth will have a vested interest in ensuring someone suitable moves in so as not to disrupt their lifestyle.

Local Advertising

Similar to word of mouth, if you live in an area that sees a lot of movement and traffic, both on foot and in vehicles, a simple sign can still garner a lot of attention. Because the majority of traffic moving through is likely to be local, you once again stand a good chance of attracting a lot of local interest, or having locals spread the word for you to people they know.

If you want to make sure you're getting the most out of your property rental investments, contact Occupancy Solutions and let us help.