Marketing Your Community At Local Fall Festivals
The fall season is a big one for community or neighborhood festivals. If your area is planning to host any sort of harvest festival this season, it could be the perfect opportunity to do some in-person marketing for the community you’ve built. Property management teams can use these events as great networking tools, not just for attracting prospective residents, but for connecting with other regional businesses as well. At OccupancySolutions.com, we want to help you make the most of any local festivals that may be occurring near you this season.
If you’re setting up at a local street festival, you’re going to want to make the most out of the booth space you have. Chances are, your space may be limited to a table or two, and you’ll be amongst many other tables within the festival space. To make the most of your space, focus on“curb appeal” first. This means making sure your area is eye-catching, that it draws attention from those walking by, and that it’s the kind of booth that attendees naturally gravitate to. Pictureboards, backdrops, and something fun to draw in attendees brings attention right to your space. A branded backdrop for taking seasonal photos is one simple and inexpensive idea for making your booth interactive and eye-catching.
Next, you’ll want to make sure you have something that attendees can remember you by. If your community advertises with brochures, make sure to bring plenty for guests to take with them. Additionally, if you want to make a bit more of an investment in your marketing efforts, promotional items can make a huge impact. Something small, useful, and branded like pens, fans, water bottles, or notebooks will be used, remembered, and work to advertise for you long after the event is through.
Community festivals in the fall aren’t just fun, they’re also excellent opportunities for communities of all kinds to reach out, meet prospective residents, and mesh with other local businesses within the area. To learn more about making an impactful appearance at your local regional festivals, contact us at OccupancySolutions.com today.