A feeling of community is important to resident retention, and you can use social media to help build this sense of community in a really simple way. Not only is social media handy for marketing and getting your community out there to the local public, it’s also handy for keeping your current residents happy as well, and it’s not difficult to go about using your Facebook account for just this purpose. On top of all of the in person things you can do to build a community feel, you can also use Facebook strategies as well, and a few of these are:

  • Always communicate – Communication is key to building a community feel, and Facebook makes real-time communication really simple. Encourage residents to post on your wall, interact with posts, and ask questions, and always make sure you’re there to take part in the conversation by answering questions and responding to comments!
  • Use pictures – Using pictures from community events and day to day life around your community can really prompt people to participate in the conversation. They say that a picture says a thousand words, and in the case of building a community, it really does. Using pictures will allow current residents to see familiar faces and relive fun events, which can help to give them a way to start a conversation.
  • Make posts relevant to their lifestyle – You can also create posts that can help them to live better within your community, and doing so is pretty simple. For instance, posting interior design tips or updates on when maintenance projects will be finished can give them a reason to check your Facebook page every day for incoming news.
  • Show personality – Facebook is all about personality, and showing the personality of your brand is a great way to warm yourself to your audience. With a bit of personality, it’s easier to get that true community feel, and to engage with all of your followers.

Facebook is one of the most useful social media tools you can keep in your community management toolbox. It can help you to attract new residents, please old ones, and communicate with everyone that follows you in a really positive way. At Occupancy Solutions, we want you to make the most of your Facebook, and if you wish to learn more about using it to build a true community feel, simply check us out today!