Property Management & Consulting Blog

Small Hotel Sales Strategies to Improve Occupancy Rates

One important job of a property manager is to increase occupancy and revenue. Today, we will cover some hotel sales strategies to do just that. Remember, when implementing any sales strategies for a small hotel, you want to use strategies intended for your specific target market and local destination.

Upselling

When selling rooms in your small hotel to improve occupancy, you want to try to upsell. This is the process of selling a more expensive version of what the customer is already purchasing. To upsell, you need to understand the right way to go about it, which means understanding the right time, the right tone, and the regularity of these efforts.

Never get too pushy when upselling to a customer. You are simply making sure that your guests know that there are more options available to them and gauge their interest.

Re-Marketing Strategy

With a re-marketing strategy, you can reach out to potential guests that have visited your site but have yet to follow through with their final booking. When looking for a  hotel, people tend to view several sites before deciding which one to book with. Ensure you can improve the customer's online booking experience and then remind them to visit your site again in the near future.

Cross-Selling

Somewhat related to upselling is cross-selling. However, instead of selling a more expensive option, you are instead trying to sell an additional service that complements what they are already purchasing. For example, free tours or a massage are a great way to cross-sell and remind the guests that you have other services to offer.

Build Relationships Within the Community

It is also a great idea to build relationships within the community and partner with local businesses when possible. You can promote restaurants in the area and other shops and businesses, and those businesses can do the same.

Easy Booking Process

Finally, the booking process for your small hotel needs to be easy to follow through. This means creating a good website experience that is clean, user friendly, and easy to navigate. Direct bookings are a great way to improve occupancy rates and reduce the number of people who click off the website because it is too confusing.

Follow these small hotel strategies to improve occupancy rates, increase customer satisfaction, and create successful partnerships within the community.

Key to Finding the Best Residents for Your Community

As a property manager, you may find the notion of renting a space quickly favorable because it means you are putting money in the bank faster. While you don't want any space to remain vacant, you also don't want to have to evict a resident in the near future. For this reason, it makes more sense to take your time and find a good resident for your community.

The Importance Of Resident Testimonials In Marketing Your Apartment

There is nothing more convincing than the testimonies of people who have actually experienced the best things about your apartment. You would be surprised at how much other people value these opinions when looking for a new home! That is why if you have not gathered any resident testimionials yet, now is the time to start. To help you, here are some things to keep in mind.

Training Your Team To Handle Challenging Community Members

Many different personalities will make up a community, and not all of these will be easy. Training your team to be able to handle conflict or more challenging personalities effectively and positively is important to maintaining that authentic and harmonious community feel. A few points to include in your employee training are:

Simple Ways To Create A Personalized Guest Experience

A personalized guest experience is a major want for many travelers today. Whether traveling for business or leisure, they want to feel like they’ve stepped into a home away from home even if it’s their first visit to a particular hotel. They want that comfort, relaxation, and attention that shows that they’re being well cared for.

How to Onboard Employees for Your Small Hotel

Since the start of the pandemic, the hospitality industry has definitely gone through a few changes. Cutbacks and layoffs were common, and now that things are going back to normal, smaller hotels are finding it hard to reopen as they have problems finding people to hire.

How Recaps Can Fill Out a Team Meeting Agenda

For more effective management, you should provide team members with a recap of the day at the beginning and end of each day. This can go a long way in improving effectiveness and efficiency. Let's take a closer look at the value of these team meeting agendas and how they can help.
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