Property Management & Consulting Blog

Maximize Your Summer Marketing For 2021

Community management teams can really maximize their marketing efforts by focusing or targeting their marketing alongside the season. Individuals will already be in a summertime mood, so really honing in on that mood can be attention grabbing and effective when drawing in new prospective residents. At OccupancySolutions.com we have a few ideas for maximizing your summer marketing for the year 2021.

Summer marketing for your community should really focus on how and why your community is the place your prospects want to be for great summertime living. A few ideas you can use to market your community in a summer-friendly way are:

•   Sponsor a local sports team – Sponsoring a local little league or other sports team is a great way to get your name out there while supporting your community. Little leagues, adult leagues, and hobby clubs will appreciate the boost while their advertising helps to give you a boost in return.

•  Have some useful swag on hand – A little swag can go a long way. These promotional bits and pieces can be given out at community events, offered to prospects who take a tour, given as prizes to community members, and more. You can place your branding on water bottles, hand fans, water pistols, and even reusable straws for a fun summertime way to get your name out there in the community.

•  Make your presence known at festivals and community events – The summer season is high season for community events. There may be festivals, shows, movies in the park, and more going on around your general area. Making your presence known with a booth and a little swag is a great way to market your community in a positive and fun way.

•   Host your own summertime event – Hosting a movie under the stars or a community-wide open BBQ competition brings the greater community to you. It keeps you memorable while showing that you know how to have a little fun at the same time. These events don’t have to be extravagant or expensive and they serve their purpose in marketing your brand effectively.

At OccupancySolutions.com we want to help you to bring a little summertime fun into your marketing strategies this season. To learn more about marketing your community in a way that embraces the energy of the season, contact us at OccupancySolutions.com today.

Key to Finding the Best Residents for Your Community

As a property manager, you may find the notion of renting a space quickly favorable because it means you are putting money in the bank faster. While you don't want any space to remain vacant, you also don't want to have to evict a resident in the near future. For this reason, it makes more sense to take your time and find a good resident for your community.

The Importance Of Resident Testimonials In Marketing Your Apartment

There is nothing more convincing than the testimonies of people who have actually experienced the best things about your apartment. You would be surprised at how much other people value these opinions when looking for a new home! That is why if you have not gathered any resident testimionials yet, now is the time to start. To help you, here are some things to keep in mind.

Training Your Team To Handle Challenging Community Members

Many different personalities will make up a community, and not all of these will be easy. Training your team to be able to handle conflict or more challenging personalities effectively and positively is important to maintaining that authentic and harmonious community feel. A few points to include in your employee training are:

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A personalized guest experience is a major want for many travelers today. Whether traveling for business or leisure, they want to feel like they’ve stepped into a home away from home even if it’s their first visit to a particular hotel. They want that comfort, relaxation, and attention that shows that they’re being well cared for.

How to Onboard Employees for Your Small Hotel

Since the start of the pandemic, the hospitality industry has definitely gone through a few changes. Cutbacks and layoffs were common, and now that things are going back to normal, smaller hotels are finding it hard to reopen as they have problems finding people to hire.

How Recaps Can Fill Out a Team Meeting Agenda

For more effective management, you should provide team members with a recap of the day at the beginning and end of each day. This can go a long way in improving effectiveness and efficiency. Let's take a closer look at the value of these team meeting agendas and how they can help.
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