When a prospective resident finishes touring your community, the follow-up can make or break the deal. A generic and impersonal email or a delayed response can lead to lost interest. Instead, you should find ways to stand out and boost your conversions by using creative, timely, and personalized follow-ups that keep your community at the top of their minds.

Here are some strategies for converting more of those tours into actual signed leases.

Video Messages

Consider sending prospects a short, personalized video after the tour. Make sure to thank them by name, highlight their favorite amenities again, and remind them about their desired floor plan. This can all go a long way in making a lasting impression.

Tour Recap Infographics

It never hurts to design a quick recap of the community. Include floor plan highlights, pet policy, parking options, and a photo of the exact unit the prospect toured. You want to keep this recap visual and branded.

Just Missed It Alerts

If someone decided to lease a unit similar to the one your prospect toured, let them know with a quick message. This can help create a sense of urgency and gently nudges them to act before the unit with their preferred layout is gone.

Follow Up With Some Local Flavor

A great touch is including a digital gift card to a nearby coffee shop or restaurant with your thank-you email. This lets you support small, local businesses but also gives the prospect the chance to picture their life in your community.

Automated and Personalized Messages

CRMs are excellent tools for automating follow-ups. Just make sure you take the time to add some personal touches to these messages. For example, mention their pet's name, their move-in timeline, or even something they said during the tour. This shows the prospects that you were listening.

Social Media Connections

You can also invite them to follow your community on social media. This gives them the opportunity to see your resident events, pool parties, or community garden in action. It helps support the vibe in your community.

Time-Limited Offers

Send some limited-time incentives a day or two after the tour. These could be waived fees or a discount on the first month. Adding a deadline for these incentives helps create a sense of urgency.

Keep in mind that the follow-up process is so much more than just a simple reminder. It's your chance to show how your community looks and feels. With a bit of creativity and personalization, you can transform those warm leads into happy residents.

Need help training your leasing team to follow up with purpose? Contact Occupancy Solutions, LLC today to increase conversions and build a winning strategy.