What Does It Mean to Be a Boutique Hotel?
We have all heard the term, and many of us already work in the hospitality industry and know firsthand the value of a boutique hotel. However, if you are new to the industry or are looking to change and go from a larger hotel to a smaller one, read on for some valuable information you need to know concerning what it means to be a boutique hotel.
What Does Boutique Mean?
A boutique hotel is simply a small and stylish hotel typically located in a more up-and-coming and trending location within the urban district of a city. There really is no other strict definition used when describing a boutique hotel. The main characteristic is showcasing the unique and distinctive features that set them apart from larger chain hotel offerings in the area.
Again, compared to a chain hotel, boutique hotels are much smaller and often have a stronger artistic vibe and sense of design. However, the ultimate appeal of boutique hotels for a traveler is the amenities it offers.
For example, maybe there is an Instagram-worthy photo spot nearby, fun and eclectic décor, or other more personalized services you just can't find at larger hotels.
There are no rules to follow when it comes to the design of a boutique hotel. However, it is almost always going to be fashionable, stylish, and even trendy. Boutique hotels pay close attention to detail and use their vast knowledge of both design and culture to create an atmosphere that appeals to travelers.
They showcase luxury without the high prices, and they showcase their distinct character while setting themselves apart from the rest.
Managing a Boutique Hotel
When managing a boutique hotel, there are some best practices to follow. As a property manager, you want to find ways to create a strong personality brand and a more distinct identity.
Additionally, you need to gain the knowledge needed to really understand your guests and their needs. Finally, like with any business within the hospitality industry, you want to keep your guests happy and satisfied.
You are responsible for coordinating the guest experience, communication, and cleaning. To do this, you want to gain as much experience as necessary. You also want a qualified team on your side.
For more information on the best way to manage a boutique hotel and improve guest retention, contact Occupancy Solutions, LLC today for more valuable tips.