The Power of Outreach Marketing in the Hospitality Industry
Property managers take on many responsibilities one of which is marketing. Marketing is so much more than posting a few things online or putting up flyers. These efforts may only bring minimal success if any. The power of outreach marketing in the hospitality industry is incredibly important, and here's why.
Finding Real Value
The real value comes in when you make personal contact as a property manager. You want to make a good first impression, and that's where the referral process has the chance to grow.
Talk with people you know, engage with potential customers, and create a dialogue that endorses referrals. One person will end up telling another that they met the property manager, and their experience was a positive one.
Create an Outreach Marketing Calendar
As you get used to your new outreach marketing efforts in the hospitality industry, it can help to create a marketing calendar to help keep you on track. For example, in the first week, you can reach out to local municipal offices, and in week two, you can reach out to community support organizations. You can then expand your reach to local hospitality businesses and restaurants, local small businesses, insurance providers, and realtors.
Now is the opportunity to create meaningful relationships within the community. Introduce yourself as the property manager, tell them about your business, the residents, and why your services are valuable. Taking the time to tell someone about your small hotel or hospitality business is the first step in advertising and marketing.
Marketing in the Hospitality Industry
Hospitality marketing involves looking at different areas of the hospitality industry and developing marketing strategies that can help promote services to increase revenue and occupancy rates. A solid marketing strategy in this industry allows a property manager to build a brand, attract new customers, and maintain loyalty.
The Elements of Hospitality
During your outreach marketing efforts, you must not forget the eight elements of hospitality: communication, resilience, initiative, multitasking, adaptability, attention to detail, cultural awareness, and compliance training. These are all skills an experienced property manager in the hospitality industry should possess to ensure a more positive experience for customers.