Everything You Should Know About Apartment Branding
If you have an apartment community, then it is safe to say you also have a brand. If you take the time to nurture that brand, you will find that your apartment community will become much more valuable in the long term.
Here is everything you should know about apartment branding and what you can do to make your brand more effective.
The Importance of Apartment Branding
When it comes to apartment branding, recognition is the key. Think about other brands you know and love. You can recognize them in seconds, right? That is what you want people to say about your brand. You want it to be memorable and recognizable.
Recollection is just one of the more significant advantages you will find with effective apartment branding. It is making your community the first thing people think of when they are moving and need a new place to live. If your community pops into their head, you can then schedule the tour and potentially have a lease signing shortly thereafter.
Another important benefit of branding is resident retention. Your audience isn't necessarily your residents but, instead, those looking for a place. Many people move only once per year at the most, so you need to convey what your brand does and has to offer. If you market that you are a luxury community, for example, make sure you can deliver on that promise.
Determining Your Brand Identity
Did you know that two-thirds of consumers say that shared values are one of their primary reasons for choosing a brand? They also say they make many of their purchases based on a certain brand name. A staggering 90% of consumers also expect that the experience they have with the brand will be consistent across all platforms they use.
So, before you can determine your brand identity, you need to understand your brand image. What do you consider your community? Luxury? Downtown chic? What sets you apart from the competition. Is it the luxury amenities your community has to offer? Are you a family-friendly community?
Once you understand your image, you can create your brand identity. It is a consistent and powerful way to share your marketing efforts and can help you become more recognizable to your audience. Everything should be consistent with your brand, from the color palette and logo to the typography you use and the shapes you use on your site and correspondence.
Keep all this in mind, and you will soon have apartment branding established to improve occupancy and reach your intended audience.