Your online presence is an extension of your brand.  You can communicate a lot about your business with the design and functionality of your web page.   This is especially important for property management companies because people are emotionally invested in their homes and will base their decisions solely off first impressions.  If your website is inviting, functional, and has a variety of easy to use features, visitors will be left with a good feeling about your company.

Quality Design

The first impression of your website is crucial.  If your website’s design is low quality, visitors will assume your property is also.  A website rich in colors, full of images and videos, with a clear layout, all look professional and high quality, and by extension, you property will as well.  The internet is also a visual medium, so websites with high quality images receive more views and shares to social media.  This helps your brand reach more potential clients and increases brand recognition.  

Intuitive Use

property management website is very important.  You want potential clients to be able to navigate the page.  A website where a client can move easily through properties, learn more about your company, and quickly find your contact information is more likely generate business.  A website with a confusing layout will frustrate people, damaging your brand and ensuring the loss of potential clients.  You want your website to be intuitive and designed so that anyone can navigate your page.

Cross-Platform And Mobile Optimization

Between Macs, PCs, tablets, and mobile phones, people are accessing the internet from a variety of devices.  You need to make sure that your website can be accessed by any browser and used on any device so not to lose exposure to potential clients.  Mobile optimization is especially important.  According to a study conducted by the Pew Research Center, 44% of people looked at properties from their mobile phones in 2015.   Sites that are not optimized can be difficult to interact with from a phone and can cause a potential loss of business.

Consider All Your Clients

Your website needs to not just appeal to new clients, but to help retain your current ones.  Adding features like applications, online payments, and the ability to contact management can help make the lives of your current residents easier.  If you offer these kinds of convenient online services, you will continue to maintain a positive business relationship them.

Your website is the online face of your brand.  If you provide your clients with a good online experience, they will be more likely to want to do business with you.  If you are looking for more ideas about how to improve your online marketing, contact us at Occupancy Solutions.  Our expert staff can help you improve your website, build your online presence, and reach new customers.  Call us today!