6 Ways To Leverage Social Media For Property Management Marketing
Social media has quickly turned into one of the most powerful marketing platforms in the world. As a platform that connects people everywhere, it offers endless opportunities for property managers to attract potential clientele.
How To Use Social Media To Promote Your Apartments
1. Focus On The Right Platform
There are a lot of social media platforms today, but that doesn’t mean you need to be active in all of them. When you don’t have a lot of manpower, it is always best to pick your battles. The most popular sites are Facebook, Twitter LinkedIn, Instagram, Pinterest, and Youtube. However, it is still best to concentrate your efforts on the sites where your target market is.
2. Optimize Content For Each Platform
While there should be a unified branding, good content varies for each social media platform. You will be able to maximize engagement when you tailor your posts for each platform. For instance, you can post photos of the community and the apartments on Instagram, then highlight parts of an apartment through their reels. Meanwhile, you can post photos, videos, articles, and news about special offers and events on Facebook. You could also hold a tour of the apartment on Facebook Live and engage with viewers’ questions. On the other hand, twitter is great for tweeting bits of information that would lead users to other platforms.
3. Engage With Users’ Comments And Messages
Using social media is not just about posting good content. User engagement is one of the primary drivers in social media as these will help bring your account and posts to more people. Don’t just respond to inquiries about the apartments, but take the time to respond with the intent of building relationships with your audience. This is a great way to establish authority.
4. Establish A Content Calendar
Property managers may feel a need to post every day to keep clients engaged. However, posting too often could saturate your feed and overwhelm your audience. Strategize so that you post on the times when your audience are most active on the platforms.
5. Supplement Your Efforts With Paid Ads
Paid advertising is an opportunity to get your posts to users who would not otherwise see them. They may not be aware of you but may be interested, and that paid ad could convert them into a potential client. When using paid ads, make sure that you have a good grasp of the kinds of posts that get the most conversion.
6. Be Authentic
Trying to include as many details about your apartments and community may result in a mechanical tone. In your posts, videos, and comments, always embody a warm tone. Use the language used by your target audience or clients and engage with trends in the respective platforms. You could boost your posts authenticity with resident testimonials. Ask them to talk about what they love in the community, post pictures of them doing certain activities (with permission, of course). Authenticity is another great way to endear you to your audience and potential clients as trustworthy.
Want to learn more about how to stand out from competition? Contact us at Occupancy Solutions, LLC.