As economic uncertainty looms and the cost of fuel even results in airlines canceling certain routes, it's becoming clear that there may be fewer travelers coming in by air in the near future. However, there's one alternative to hoping airlines bring a return of these tourists, and that's setting your sights on regional and local travelers.

Staycations Aren't Just For The Home

The "staycation" is a popular term for people who decide to enjoy leisure time locally instead of traveling abroad. While some regard this as just staying in their own home, another possibility is offering your guest services to locals. This is often the perfect compromise for people who don't want to spend too much on airfare, but still want the vacation experience of staying somewhere different that offers more than what they would normally access in their own home.

Subsequently, this also means that if you want to attract locals, you'll need to do more than just have proximity to local attractions such as a museum or performance hall. You will need to be able to offer—and effectively promote—some kind of experience that differentiates your facilities from the guest simply staying at home. Whether that is special promotional offers or something unique about your facilities, you must be prepared to capitalize on it and ensure that both locals and travelers from abroad know that you have something more than just a convenient location as your main benefit. This is especially true if you cater to specific needs, such as something for couples that want to get away from family for a while, or, conversely, something to offer entire families, so they can enjoy their time together in their own locality. It's all about providing something beyond the home experience.

If you want to ensure your guest property investment venture is successful, contact Occupancy Solutions and let us help.