One suggestion given in many different fields and businesses is the importance of providing a newsletter. In the case of renting residences to people, this would mean a newsletter from a landlord or property management team. However, is this a technique that still works, or are newsletters going the way of the newspaper or the phone book?

If It's Email, Headlines Are Crucial

If you're printing out your newsletter and physically distributing it to your residents, in some ways, you have an easier fight ahead of you. Physical mail is far less numerous than email, and in many cases, this might increase the odds of being read. With email, however, you're fighting a tougher battle.

 Because of how stuffed most people's inboxes are with marketing and promotional materials, it's easy for newsletters to remain unread. Your headline is the key to engaging attention, so if you're willing, put a lot of thought into it.

Utility Is The Key

Another important aspect of a newsletter is that it must be useful to the recipient. If your residents are mostly students, for example, then college-related subject matter or additional content highlighting ways to earn extra money around the neighborhood might be useful. If you're providing assisted living to seniors, self-care and community-building content would be more useful.

Design Matters

Content is king, but how it is packaged matters. You should care about what you write in a newsletter, but you should also care about how you present it. Clean design, easy-to-read typefaces, sensible spacing, and other design considerations should always be kept in mind. Try to write the kind of newsletter that you'd want to read, and remember all the times you left a newsletter unopened and unread. Learn from what didn't appeal to you, and don't make the same mistakes.

If you want to make sure you're getting the most out of your residential property investments, contact Occupancy Solutions and let us help.