Navigating the wide world of social media can be pretty overwhelming even for the most tech-savvy property management team, but it’s true that there are some outlets you should be paying more mind to than others. For marketing a community and community brand, Instagram can be an invaluable resource, and we at OccupancySolutions.com are here to help you to master it.

Why Instagram?

Photos are quick, easy, impactful, and say a thousand words. Instagram is a social media outlet that prioritizes photos with quick captions and easy to follow hashtags, allowing prospective residents a quick and meaningful peek into your community and the lifestyle it has to offer. Around 88% of people looking for a new residence take to the internet to aid in their search, and photos are a great way to stand out from the crowd.

Instagram also makes it simple to connect your other social media outlets and share across platforms at the touch of a button. When you make an Instagram post, you can share to Facebook, Twitter, and other chosen accounts simultaneously, allowing you to reach all of your followers and audiences all at once.

Managing Instagram

Managing your Instagram account for maximum impact is simple, and it’s a platform you can learn quickly. Like with other social media accounts, posting and interacting regularly is the single best way to manage current audiences, and using hashtags with relevant search terms is great for bringing new audiences in. When you post a photo, think to yourself who you’d like to see the photo, and what they should be searching for to find you. Take these terms and use them as part of the hashtags in your caption.

With social media, your outreach possibilities are endless, and with Instagram, they’re eye-catching to boot. Using Instagram as a way to reach new audiences and impress existing ones is a simple and effective way to bring your brand social media success, and we at Occupancy Solutions can help you to get started if you reach out to us today.