Creating a community newsletter is a really great way to bring your community together while keeping everyone informed and in the know. Within this newsletter you can list any community events that may be going on, local stores and restaurants running promotions, your contact information, and anything else you want the community to know or feel they would benefit from absorbing. So, how do you go about choosing the best format and content for your newsletter?

 

Go To The Source

 

The primary demographic for your community newsletter is just that – your community. For this reason, it’s best to find inspiration from the source when coming up with the type of content you’re going to include in this month or quarter’s edition. Having a suggestion box on social media, your website, or even in a physical office that community members can use to provide their input on newsletter topics is a great way to ensure you’re creating the content your community really wants to see. In addition to this, interacting and communicating with residents, then taking notes on relevant subjects they’re interested in, can grow interest in a really organic and beneficial way.

 

Frequency And Format

 

You’ll also want to consider the frequency and format of your community newsletter, which refers to how often it goes out and in what way your residents may be able to access it. Do you want to go with a traditional paper newsletter? Something published on the website? A newsletter sent through e-mail? Surveying the community and figuring out what works best for most, and what can be done to provide the newsletter to the greatest number of residents will ensure you’re delivering just the product they want.

Next, you’ll want to consider frequency, and this can be done in much the same way. You may not have the time available, or enough content, to provide a full newsletter every month, but a bi-monthly or quarterly option could be the perfect choice.

 

Involve The Community In Your Team

 

The newsletter is for the community, so there is no better reason to include the community in your team. You may even rotate out different community members to write content for your newsletter, with guest writers for each different issue, in an effort to get more people involved in creating this content and reaching out to their fellow community members.

Creating a community newsletter can be a really beneficial and engaging tool for management teams. To learn more about creating the perfect community newsletter, contact us at OccupancySolutions.com today!