When managing your community, sales are important. You want to turn calls into visits, visits into leases, and leases into happy and satisfied long-term residents within your space, but this isn’t always the case when you’re making mistakes that could be avoided. There are some pretty common sales and marketing mistakes that many community managers make during the process of attracting new leases, and we at Occupancy Solutions want to help you to avoid them.

 

The first mistake that many community managers make is underestimating the follow up call. This call placed to those who have shown interest in your community is one that can teach you a great deal about what may have turned them off to your community, what they could still be stewing over, and ways that you can improve in attracting future prospective buyers, as it also leaves a positive view of your customer service in their minds as well. The follow up call should be considered one of the most important aspects of selling your community, and one that is never taken lightly. Another community management team with a better follow up call could edge you out in competition, and all due to something that could have been easily avoided.

 

Next, you’ll also want to define and organize your sales process. When it comes to attracting new leasers, your sales process will be what attracts them and moves them through each step of the way, but all too often this isn’t looked at in the strategic and organized fashion it should be. Dedicating team members to the sales force and making thorough sales plans is the best way to make sure you have your sales aspect under total control.

 

Lastly, you’ll want to have the proper sales tracking, and you’ll want to avoid guesstimating at all costs. With guesstimating, you’re not actually receiving accurate information, and this can spell disaster for the tactics you use in the future. By tracking all of your sales successes and misses, you’ll have a better gauge for what will work, and what won’t, going forward.

 

At Occupancy Solutions, we know how important proper sales are to attracting new community members to any community. Through good sales tactics and strategies, you can expect a better outcome, and we want to make this outcome a reality for managers of communities of all kinds. To learn more about what you should avoid, simply check us out at OccupancySolutions.com today.