Whether it’s through your own website, a travel agency, or another booking website, most of your bookings are likely to be done online. This means that you’re being checked out by individuals who are looking for a certain experience from photos alone, and your photos should show just the kind of experience they’re like to receive. In 2014, a whopping 86% of travelers made their bookings online, and this number has only increased in the following years until today.

According to Expedia, doubling the number of photos on your website, and increasing the quality of these photos, can boost your booking rate by as much as 45%. While a written description might have all the facts laid out, it’s those photos that trigger the visual senses and inspire potential visitors to think about what it would be like to stay with you.

For those in the hospitality industry, photography may not be your particular expertise, but that doesn’t mean you can’t learn how to take better photos of your property. Some tips for taking better photos that lead to better bookings include:

  • Lighting is your best friend – The best times to take photos of your property are in the early morning or late afternoon, and this is due to all the natural light possibilities you have. Lighting, frankly, shows your property in its best light and creates the most attractive and effective photos.
  • Taking photos from the corners – If you’re taking photos of your rooms or interior property regions, you’ll really want to maximize your space. You can make smaller spaces looking larger and airier by taking your photos from the corners of the room.
  • Take photos from the doorways – If you want to give your viewers and potential visitors an authentic feel of walking through the threshold into the experience you provide, take your photos through doorways. Not only can this help to make your space look larger, it also creates photos with a welcoming feel.
  • Focus on what makes you special – Boutique hotels have the unique ability to provide a unique experience. When taking your photos, focus on what makes your property special and what sets you apart from your competition in the area.

At OccupancySolutions.com, we want to make your bookings smooth, easy, and successful. To learn more about representing your property online, contact us at OccupancySolutions.com today.