Social media works wonders to advertise and market for your community, bringing new prospective residents in, but what about resident retention? Well, in terms of resident retention, social media used well can be one of your most valuable tools in keeping your residents happy and coming back lease after lease. How do you go about using social media for resident retention? It’s actually quite simple and it all starts with open and frequent communication.

Two great characteristics of social media work together to create the perfect formula for using these outlets for resident retention. First and foremost, major social media outlets like Facebook, Instagram, and Twitter are free of charge, so they’re open to just about everyone for use. Because they’re open to everyone, they’re also incredibly popular, and millions upon millions of users sign into their social media accounts each and every day. People of all ages and walks of life tune in to social media to take part in all types of communication, from writing a relative to reviewing their latest favorite restaurant.

Social media is a casual environment where many of your residents will already spend their time online, and your communication via this outlet with your residents can show them a more personal sign of you and your management team. You can field questions, address concerns, and post all sorts of various information that allows your residents to connect with you in a relaxed and comfortable environment they can access whenever may be best for them. Doing this will show your residents that you have your finger on the pulse of their needs, and you’re always available to them should they need to reach you easily.

If you’re new to social media, or just not quite sure where to start, photo posts are typically the best for grabbing the most attention. Posting links or images with your own communication or captions will really get your presence out there and show your community the type of open tone you’re setting in your social media communications.

At OccupancySolutions.com, we know how valuable social media can be in terms of grabbing the attention of new prospective residents and current residents alike. By connecting on social media, you’re giving your current residents a way to have access to communication in a way that is comfortable, convenient, and modern for all. To learn more about using social media for resident retention, reach out to us at OccupancySolutions.com today.