Billions of people now use social media profiles and accounts to communicate, entertain themselves, learn about what’s happening, and more. In short, social media like Facebook, Twitter, and Instagram are here to stay and have become an integral part of the lives of millions in this country. 

That’s why it’s surprising when property managers don’t fully harness the power of social media to get better results from their efforts. If you’re serious about getting the most from your renters and your properties, it’s well worth taking the time to look at how best to utilize social media
 

Here are a few great ways to go about it, broken down according to some of the main social media options out there today.

Facebook

Facebook is really a good all-around social media page. You can use it for anything – marketing, creating a community vibe around your properties, interacting and communicating with renters, and more. Here are some ideas:
 

•    Create a group related to each of your properties and invite renters to join. This lets them connect with you to get the latest information about the location and what’s going on, and creates a kind of community vibe as well. 

•    Post photos or status updates about a vacancy to help market your available rental spaces.

•    Make posts to help keep renters informed about events that may be taking place soon.

 

Twitter

Twitter’s short blast format means that it’s better for sending out direct communications to renters or marketing the different available properties. Here are some ways to use it creatively. 
 

•    Make announcements about upcoming community events or happenings.

•    Announce available properties that have just opened up

•    Send out reminders concerning rent due dates or lease renewals
 

The idea behind Twitter as a property manager is to use it to keep your renters or prospective renters informed about what’s happening, and its design makes this very easy to do. 
 

Instagram

The image heavy nature of Instagram means that it is perfect for showcasing remodels, showing off new available spaces, highlighting the entire property, and more. Take the right photos and upload them to Instagram and you can show the world everything that your properties offer. It’s perfect for use when you need to start attracting new renters to an empty space.
 

All in all, putting every available social media platform to use for your properties is something that’s well worth doing. Focus on each of them, get creative, and you could see a big increase in your bottom line. Contact our team to find out more about how best to use social media for your properties.