Over the last decade, social media has become one of the most powerful tools in the world. From connecting with friends to playing games to promoting a business, social media has a huge range of uses. That's why it's surprising that so few apartment complex managers use it to help with their property.

Social media can have a number of different impacts on an apartment complex including:

  • Improving the sense of community among residents
  • Attracting potential residents to the apartments
  • Marketing the apartments
  • Connecting with renters and potential renters
  • Spreading brand identity among the area
  • And more

 

In short, when it is used properly, social media can have a tremendous impact on the success that a property manager might have when improving their property, its bottom line, and its overall reputation.

But how do you go about it? The only real limit is your imagination and creativity, but a few tips can help give you a good idea of what kind of results can be experienced and help you develop your own strategy.

 

  • Use social media posts to alert residents to upcoming apartment events like holiday get togethers for residents. You can also remind them of upcoming events in the community and the apartment's potential part to play in them.

 

  • Promote vacant apartments and let the world know about rental opportunities

 

  • Post photos of the apartment complex and open units, letting potential renters take a virtual tour.

 

  • Establish your social media account as a fast, responsive way for residents to engage with you, asking questions or bringing up concerns. They can even use social media to alert you to potential safety or maintenance issues.

 

  • Make daily posts just talking about the apartments and how great it is to live there. This helps instill a sense of pride for where residents call home.

 

  • Hold contests that residents can enter and announce winners online.

 

These are just a few ways that you can go about improving your social media presence. You can be as creative or as traditional as you want, of course, but the ultimate goal should be to help build word of mouth and improve the sense of community pride that your residents have about your property. It's important for marketing your complex, but you can go further than that if you want and create a social media page that accomplishes more than you might have realized.