If you’re trying to market your community to be hip, with the times, or modern, Pinterest is a social media platform you can’t really afford to skip. Especially when paired with Instagram, Pinterest takes a really cool visual approach to marketing your community, and it places you right where those you’re looking to reach are spending their time online. Pinterest is a massive trend in the social media world right now with young people, and if this is who you’re looking to bring into your community, this is where they’re going to find you. 

 

The entire focus of Pinterest is creating what are called pin boards, and these boards are made up of a series or collection of pictures and descriptions. The pictures can be complemented by various links to your website, interest websites, or any other destination on the web you may choose, and they’re especially simple to flip through and enjoy finding relevant information. You can have as many pin boards as you’d like on Pinterest, which allows you to cover a whole lot of ground with one social media account. 

 

Another perk of Pinterest is that you can share pin boards with other users, and this really comes in handy when you create open pin boards that your residents can share with you. Ideas like a holiday decorating board, where residents can share their holiday decorations, an interior design pin board where their design ideas can be shared back and forth, or a gardening or cooking pin board where everyone can share tips can really help your community feel while making a good impression on anyone who may be interested in checking out your community. 

 

When creating pin boards with Pinterest to market your community, you’ll want to mix up relevant fun boards with informational boards to really create an all-encompassing experience. Share some shared boards with your residents that allow for ideas to be tossed back and forth, share boards with relevant information like how to save on energy bills or local places to check out, and share boards that really highlight what’s special about your community specifically. 

 

With Pinterest, you can really attract a modern and hip crowd to your community, while also improving your online sense of community. To learn more about using Pinterest to market your community and your brand, simply contact us at OccupancySolutions.com today!