Long gone are the days of scouring in-person classified ads when someone is looking for a new place to call home. Potential residents aren’t picking up the local papers as often anymore, and instead, they’re taking to the internet as an all-knowing, all-seeing, and all reviewed resource to lead them into their new community. Online, they can find the new community of their dreams from the comfort of their own home and feel confident in their decision to visit by also researching reviews and first-hand experiences. What this means for today’s community management teams is this – it’s never been more important to be visible on the internet.

Maximizing your online visibility ensures that your website and your social media will be found by those you want to find it and that you’ll be placing yourself ahead of your competition in terms of adapting your community to the modern world. Increasing your online visibility means a few different things in the community management realm, and doing so may be much simpler than you think.

What you’ll really want to focus on is your community website. This will be the page that prospective residents see first to really set a good impression. On your website, have a detailed, yet simple menu that directs current and prospective residents alike to where they wish to go and have detailed and informative pages for both sets of audiences that provide relevant information or answers common questions.

Next, your URLs to these pages should also reflect simple and detailed descriptions of what the pages are about. Simple and easy to remember URLs will help your website to be found faster when it is searched on common search engines and a URL that says something like “mycommunity.com/newleasing” will garner more search engine attention than one that is simply made up of a series of numbers and letters.

Lastly, focus on your pages. Your landing pages for each portion of your website will sell your community, answer questions about your community, and help to make your website more visible when filled with relevant information. Make sure to include contact information on each page, where visitors are able to contact your community management team should they have any additional questions or concerns.

At OccupancySolutions.com, we know the importance of internet visibility for today’s community management team. To learn more about making your community more visible on the web, simply contact us today.