For community management teams, Facebook is a tool you cannot afford to let go. While some may be wary of taking to social media, this tech savvy modern age we’re living in disallows ignoring social media if you don’t wish to fall behind the competition. Facebook is well known for its marketing power, but did you know that it’s just as powerful for building a sense of community as well?

Your residents are already on Facebook, it’s a space where they’re spending their free time communicating, socializing, playing games, and checking out their favorite brands. Because they’re already hanging out there, taking your community to Facebook is something of a natural thing. One can think of it as knowing all of your community members are in one place, so you go to that place to meet up with them at their convenience.

The first step to building a sense of community using Facebook is making your page. When crafting your page, don’t forget your personality and your voice, as you’ll be using this page not only to communicate with current residents and build a sense of community, but show prospective residents the type of community you have as well. You want your voice to be consistent, and give them an accurate and natural perspective of what life in your community is like.

Next, you don’t want to neglect your Facebook and expect the residents to do all the work. It’s important to remember that this is your Facebook page, and you’ll be leading it as you lead your community in real life as well. Regular updates, communication and engagement with residents, and interesting posts that strike up a conversation are all an important part of online community building. When current residents see this rich content, it will make them want to interact, and when prospects see it, they’ll want to learn more.

With Facebook, you can also encourage residents to interact with one another. By posting engaging content, questions, or polls, you can get the community talking and making those natural connections. Two people who may live across the community from one another, and have yet to cross paths in person, can build this connection via Facebook and form lifelong friendships thanks to your community page.

At OccupancySolutions.com, we know that Facebook holds real power in today’s age. If you’re interested in learning more about using Facebook to build your sense of community, contact us at OccupancySolutions.com today.