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A monthly newsletter is a great tool to use with your residents. You can communicate lots of information in one easy format, and people will know where to look to find it. Many businesses make the mistake of posting in too many different spots, and customers end up chasing all the information around on different sites until they quit all together. Check out these reasons why a newsletter is such a great opportunity and a useful tool. 

 

Community Events

 

Advertise local community events in your newsletter. This will get your residents excited about the area you are in, and will get them to invite their friends over to check it out. You can also make a little bit of extra money by selling ad space in your monthly newsletter. Go to local businesses and have them send you an ad, complete with a local listing to get your residents down to their business as well. This will help you get your residents interested in reading your newsletter, as well as promote friendly relationships with local business owners. 

 

Highlight A Resident Of The Month

 

This is a great way to put a positive testimonial in your newsletter each month. Get a current resident to send you a little bit about themselves and why they are happy to be here. Other residents will love reading personal stories and will want to share their story as well. 

 

Print Or Digital

 

You can choose to print out your newsletter or to send it digitally to all the residents. There are pros and cons for both. If you print out the newsletter and deliver it, you will have the opportunity for multifamily marketing. This means that everyone who comes to visit the apartment of one of your residents has the chance to see the newsletter on a counter, refrigerator, or somewhere else in their apartment. If you send it digitally, you will not have that same opportunity, but you will save a lot of money each month on printing costs. You can always try one method and then switch to another if you find that one is not working. 

 

Have A Previous Newsletter Available

 

When new and potential residents stop into your office, have a newsletter handy to show them what is happening in your area. They will be excited to read about all the local events and will see the testimonials from your happy residents. This is great published proof that you have happy customers. 

 

Occupancy Solutions has more tips like this to offer you. Our exclusive online training sessions, classes and independent consultations can help your business take off. Contact us today by filling out the form on our website or give us a call. We’d love to help!