The Value of a Boutique Hotel vs Chain Hotel
When it comes down to boutique hotels vs chain hotels, you will find some significant differences between the two. These differences are often seen in the benefits and services each has to offer. This can include the venue, location, amenities offered, and more.
Today we will discuss the value of a boutique hotel vs chain hotel, so you can see where you can capitalize on the value of your small hotel to increase occupancy and reduce vacancies.
Benefits of Boutique Hotels
Boutique hotels are becoming increasingly popular and are trending as more travelers are looking for a more authentic experience for their next trip.
A boutique hotel has the opportunity to offer more personalized services to each guest, unlike a chain hotel that cannot always accommodate everyone.
Another benefit is actually the smaller size of boutique hotels. Many boutique hotels only have between 25 and 100 rooms, allowing the hotel to provide each guest with a cozier overall experience.
Boutique hotels also allow for a more one-of-a-kind hotel stay for travelers. They also often feature trending artwork, local bands or music, and other unique amenities one wouldn't necessarily be able to find when visiting a larger chain hotel.
What You Find in Chain Hotels
To better understand the differences, we also have to discuss what chain hotels may offer. For example, many have large swimming pools and full gym amenities. These are things not all boutique hotels can accommodate. Business travelers may also find that a chain hotel is the better option when looking for deals and a venue with a large enough space to hold events and meetings.
Many chain hotels also have the edge when it comes to attracting top hospitality talent because they can usually offer better salaries and more incentives.
Which Would You Choose?
It really comes down to personal preference and what each guest expects to decide what would be better, a chain hotel or boutique hotel. As a property manager, it is your job to highlight the benefits and value a guest would experience when choosing a smaller boutique hotel for their accommodations.
Above all, you must offer a solid guest experience and provide them with a memorable experience so their word-of-mouth referrals can bring in more guests in the future.
For more information on improving occupancy and highlighting the value of a smaller hotel in the hospitality industry, contact us today.