Photography and videography are two of your most important marketing and advertising tools for your residences. When done well, great photos and video will make visitors want to come to your complex, they’ll make them want to be part of your community. When not done well, it can lead those who would love your residences in person to turn away assuming a lack of quality or an ill-fit for their needs. A few tips can ensure you experience the former with interested residents, rather than the latter with potential residents being pushed away from what you could offer them. A few tips for showing the best side of your residences are:

  • Go low, not high – When taking photos of your residence, especially a staged residence, it’s important to focus low rather than high. With the camera situated low in the room, furnishings look larger, ceilings taller, and the space, in general, more open. Taking photos from above tends to do the opposite on all fronts.
  • Love the light – Light is your very best friend when taking photos or video of your residences. Natural light is always best, but artificial is just fine, too, as long as you have enough of it. All too often community management teams are tempted to use the flash on a camera, thinking that this provides enough light to see all that needs to be seen. While this may be true, it doesn’t show it in the most attractive way. Using plenty of light in the room or natural light from outside will allow for much more attractive photos.
  • Don’t shy away from editing apps – Editing apps don’t project an inaccurate picture, they actually do the opposite. Any flaws in lighting, lack of detail, or other similar issues can be wiped away to show all of the true beauty the space has to offer.

 

Your photography and videography is essentially providing the first “virtual tour” of your residences prospective residents will take. It’s this experience that will make them go for the real thing and schedule a tour. With a few simple tips for taking better residence photos, you’re like to cause more local audiences to fall in love with what you have to offer. For more on taking better photos and videos to use in your community marketing, contact us at OccupancySolutions.com today.