The Tips For Showing The Best Side Of Your Residence

Photography and videography are two of your most important marketing and advertising tools for your residences. When done well, great photos and video will make visitors want to come to your complex, they’ll make them want to be part of your community. When not done well, it can lead those who would love your residences in person to turn away assuming a lack of quality or an ill-fit for their needs. A few tips can ensure you experience the former with interested residents, rather than the latter with potential residents being pushed away from what you could offer them. A few tips for showing the best side of your residences are:

  • Go low, not high – When taking photos of your residence, especially a staged residence, it’s important to focus low rather than high. With the camera situated low in the room, furnishings look larger, ceilings taller, and the space, in general, more open. Taking photos from above tends to do the opposite on all fronts.
  • Love the light – Light is your very best friend when taking photos or video of your residences. Natural light is always best, but artificial is just fine, too, as long as you have enough of it. All too often community management teams are tempted to use the flash on a camera, thinking that this provides enough light to see all that needs to be seen. While this may be true, it doesn’t show it in the most attractive way. Using plenty of light in the room or natural light from outside will allow for much more attractive photos.
  • Don’t shy away from editing apps – Editing apps don’t project an inaccurate picture, they actually do the opposite. Any flaws in lighting, lack of detail, or other similar issues can be wiped away to show all of the true beauty the space has to offer.

 

Your photography and videography is essentially providing the first “virtual tour” of your residences prospective residents will take. It’s this experience that will make them go for the real thing and schedule a tour. With a few simple tips for taking better residence photos, you’re like to cause more local audiences to fall in love with what you have to offer. For more on taking better photos and videos to use in your community marketing, contact us at OccupancySolutions.com today. 

4 Ways To Attract Today’s Guests To Your Bed And Breakfast

From the first seconds a potential guest spends on your website, they’re forming an opinion. Perhaps they haven’t made up their mind just yet on where they will be staying, or maybe they’re simply looking at other area options, but the impression you make can absolutely sway them in your direction. At OccupancySolutions.com, we want to help you to attract these guests from the very first moments they spend investigating you, and 4 ways to attract more of today’s guests to your bed and breakfast include:

What Do Customers Want In 2019?

In order to put forth your best customer service, it’s important to know just what today’s customer want. You can’t expect to please your customers if you’re not aware of what their expectations are, and what customers may have wanted 10 years ago is quite a bit different today.

The Tips You Need For Managing Your Online Reputation

Managing your online reputation is no longer an optional thing in today’s modern tech savvy world. According to ForRent.com, more than 90% of people make purchase or leasing decisions based on online reviews, 82% read online reviews regularly, and only 9% almost never search for businesses online before making a decision. What this shows is that your online reputation has become one of the most important aspects of your community, and it can make or break any person’s decision to become a part of your community themselves.

Being A Better Leader To Intergenerational Teams

Generational labels are something that seems to be the norm in American culture, but they can also be quite limiting. For today’s leaders, a team may be made up of the “Baby Boomer” generation, “Generation X”, “Generation Y”, “Millennials”, and the oldest tier of “Xennials” all at once, with a leader tasked with inspiring and leading them all to their best potential.

Could Pet-Friendly Amenities Raise The Appeal Of Your Community?

One surprising figure to many property management teams is that 70% of leasers owned pets as of 2017. While not all communities are pet friendly, those that do welcome pets are becoming highly sought after by those looking to sign new leases everywhere. Pets have developed a certified family member status they didn’t have a couple of decades ago, and creating a family community environment is made much simpler when bringing pets into the equation.

How A Leader Can Make Meetings More Engaging

While important, few employees look forward to team meetings. In many cases, even if important information is shared, many employees feel as though meetings kill their motivation, take them away from the tasks they feel are more crucial to their jobs, and overload them with information causing a great deal of stress. However, the way employees feel about meetings can change depending on the person leading that meeting.

Avoiding Liability While Caring For Your Community

For property management teams everywhere, a very delicate juggling act is taking place behind the scenes. While creating and fostering a true sense of community is important, so is protecting yourself from liability. Resident lawsuits, property damage, environmental claims, and other hazards can put your assets and your community at risk in seconds. The best way to avoid these potential disasters is to diffuse them, and there are some things community management teams can do to avoid liability in a variety of ways:

How Can I Attract More Families To My Community?

Attracting families to your multifamily community isn’t difficult, and likely you’ll simply need to modify the talking points you already use to direct them to a more family friendly mindset. At OccupancySolutions.com, we want to help you to attract families to your community, and create that special neighborhood to grow up in feel you’re looking for. For multifamily communities that want to create this family friendly atmosphere, the first thing you’ll need to do is make your marketing attractive to this family friendly demographic.

The Power Of The Internet And Marketing Your Property

Any property manager needs to have a clear plan to keep their grounds in great shape and to make sure that residents are always ready to move in. Vacancies can cost you in a big way, and the longer it takes you to get a new resident the more money you are losing. That’s why it’s so important that you use the internet to market your apartments or living facility and keep your apartments full.

The Importance Of Preventative Maintenance In An Apartment

Apartment communities can be a lot of work, as any manager knows. From routine maintenance to taking care of repairs when something goes wrong to replacing appliances and more, there’s a lot to things. But one thing that is incredibly important to remember is that routine maintenance is an absolute must and can’t be ignored.

The Importance Of Curb Appeal

Apartments today need a lot of different things in order to really stay profitable. Just getting renters to agree to call your community home can be a challenge all on its own, and every step you can take to help get them into an apartment is important. One thing that is often overlooked is the importance of curb appeal.

Managing Conflicts In The Apartment community Setting

It’s hard enough managing an apartment community when you consider things like routine maintenance, attracting new residents, and more. But when you add in issues with conflicts among those on site, it becomes clear that the job can be even more community than you first assume.

Building Community Spirit In your Apartment Community

It’s no secret that today’s apartment managers need all the help that they can get when it comes to keeping residents happy and satisfied with their apartments. But did you know that if you take the time to boost morale and spirit in the apartment community that it can have a big impact on your resident retention and more?

Low Cost Online Marketing For Property Managers

For most who oversee apartment buildings, rentals, retirement communities, and other similar properties, just making sure that things are taken care of at the rentals can be difficult enough. Add in the fact that many other factors have to be dealt with to ensure that your profits stay high and it becomes clear that there are more things to consider than most realize.

Better Staging For Apartments

Apartment and condo managers have a lot of different responsibilities that they have to handle throughout their daily routine. While just managing the building and parking areas will be one of the primary focuses, it’s also important to remember that attracting new potential occupants is important as well.

Standing Out From Other Apartment Complexes

Managing any kind of property is a huge task, but when you are in charge of apartments it can be very difficult to keep up with all of the different things that need to be done. One of the biggest things you’ll need to focus your attention on is your marketing efforts, and before you go too far into developing marketing plan the first thing you need to focus on is making sure that your apartment property stands out.

Inspiring Your Residents To Market Your Property

It’s no secret that property managers and owners have to be able to effectively market their properties in order to keep occupancy levels high and profits up. But marketing can be a major expense, and not always as effective as you would like. One thing that is often overlooked is the fact that with effective property management strategies you can actually enlist the help of your residents.