For community management teams, social media is a marketing tool that one can no longer afford to live without. More and more, people are going to the internet first to search for new communities, and one of the first places they often go is on their social media platforms to scope out a new place that may be a good fit for them. For management teams, adapting to this new technology may seem daunting, but there are many pros they should consider before deciding that social media may not be for them. The pros of using social media to market for your community include:

  • Targeting possibilities – Social media allows you to better target your ideal locations, targeted demographics, and those who will get the most from finding your community marketing. Rather than billboards, newspaper ads, or local bulletin boards which cater equally to those you’re trying to attract and those who may not be interested, social media gives you an opportunity to pinpoint your marketing to your most successful audiences.
  • Low cost – Social media marketing also offers little to no cost effective marketing tools and options to communities of all kinds, so you don’t have to spend nearly as much to get the word out in the way you want. You can reach wider audiences than ever before without having to spend a lot to do so.
  • Word of mouth potential – Social media marketing for your community also offers the very best word of mouth potential. The social aspect allows your audiences to not only interact with you, which are activities that often show to their own social media followers, but they can share your posts and your pages to others to keep the word going. Sharing relevant and useful information is most likely to wind up being shared, and their audiences can then share this information with their own audiences as the word of mouth web continues to grow.
  • Better communication – Social media marketing for your community also allows for the very best and simplest one-on-one communication, which will then show off your customer service skills in a helpful way. Good relationships between management and community members will build trust and honesty, therefore continuing to build on the word of mouth appeal.

Social media marketing is a tool that all community management teams of today should be embracing. To learn more about how this type of community marketing can work for you, contact us at OccupancySolutions.com today.