The Power Of The Internet And Marketing Your Property

Any property manager needs to have a clear plan to keep their grounds in great shape and to make sure that residents are always ready to move in. Vacancies can cost you in a big way, and the longer it takes you to get a new resident the more money you are losing. That’s why it’s so important that you use the internet to market your apartments or living facility and keep your apartments full. 

But how do you go about doing that? It’s actually a lot easier than you think and with today’s online tools you have many different ways to go about getting the best results possible from your online efforts. Here are a few easy ways to do just that. 

• Start by creating social media pages for each of your properties. These should be on Facebook for sure, but sites like LinkedIn and Twitter can help you as well. Use these pages to upload images, post about your property, and more. Current residents can interact with you here, but future residents will be able to gain a lot of info as well. 

• A YouTube account makes it easy to upload videos to the internet. Then you can link these videos back to your social media pages and even your official website. You can use videos to showcase a new apartment, show off your entire property, and more. Be sure to regularly upload new content to keep your videos being viewed. 

• Do video tours as well. Do a complete photo and video walkthrough of your property if possible. This lets online users take a complete look at an apartment before they even visit you. This ensures that you don’t waste too much time with a potential resident since the ones who will show up will actually be interested. 

• Create a great website. A solid website should be easy to navigate, provide all the info your visitors need, and give links that can be used by visitors to get more info about your property and what you have to offer.

• Interact. Above all else, remember that the internet can be a two-way channel of communication. If someone comments on a post or a video or asks a question, answer and respond. Show them that you’re a property manager who cares about their residents and that you want to get results for them. 

These are just a few simple tips worth keeping in mind when you’re ready to start using the internet to give yourself more success at managing your property. Keep them in mind and take the time to create good online content and you’ll be able to improve your results and keep your vacancy rates low. And when you’re ready to get help with your property management needs, we’re here. Contact us to learn more about what our team can do for you.
 

Creative Ways To Market Your Hotel Online

With so many hotels, bed and breakfasts, and vacation properties marketing themselves online today, it’s more important than ever to know how to stand out. Foregoing online marketing simply isn’t an option anymore, and it’s provided independent hoteliers and renters with a new challenge in competing with the bigger brands. Getting creative is the key to marketing your hotel in a way that works, and we at OccupancySolutions.com have a few ideas that can really help to get you started.

Creative Ways To Impress Your Guests

Today’s guests want to be impressed, and they’re striving to have a more personal experience than ever before. For smaller hoteliers and bed and breakfast owners, this can seem like a challenge to compete with the big companies in your area, but this type of personal experience is often times what you do best. Using a little creativity is a great way to truly up your “wow” factor, and give guests just the stand-out experience they really want to keep booking again and again. At OccupancySolutions.com, we have a few creative ways you can impress your guests during their next stay:

Building Up Your Online Reputation

Perhaps you haven’t put much thought into building your online reputation before, so you don’t have much of one yet. Perhaps you’ve inherited a community that has a less than great reputation from former management teams. Either way, it’s incredibly important today to not just build an online reputation, but to build a great one. A significant majority of prospective residents take to the internet first when looking for a new community to be a part of, and it’s your online reputation they’ll see first and they’ll compare to competitors within the area.

How Can I Market My Residence Online?

Online marketing is no longer considered an option for community management teams today, but a necessity. Each year, more and more potential residents take to the internet first as their primary search tool, and you want to make sure your community is one of their top contenders. How can you make this happen? The best way is the mastery of marketing your residence online. At Occupancy Solutions, we want to give you the tools you need to make yourself not just visible but attractive on the web.

Hiring And Keeping The Best Management Team

Hiring and keeping a great management team for your community is a big part of creating that community feel. Your residents will get to know your team, work with your team, and consider your team a part of the neighborhood in which they live. For this reason, it’s important for any community manager to make sure they’re hiring only the best, and to do their best to keep who they’ve brought on board.

5 Tips For More Online Bookings

For bed and breakfasts or small hotels, direct online bookings can really make a difference. While huge companies may be able to afford to pay the commissions necessary to third party booking sites without feeling much of an impact, this isn’t the case for smaller hotel owners. Direct online bookings also solidify your relationships with your guests and allows you to control the personal approach they experience when choosing to stay with you. 5 tips for more online bookings include:

5 Ways To Build A Great Relationship With Your Residents

When you have a relationship with your residents, you have residents who feel a special connection to you and your community. At OccupancySolutions.com, we want to help you to build these meaningful relationships and reap the rewards they bring. 5 ways to build a great relationship with your residents are:

4 Ways To Attract Today’s Guests To Your Bed And Breakfast

From the first seconds a potential guest spends on your website, they’re forming an opinion. Perhaps they haven’t made up their mind just yet on where they will be staying, or maybe they’re simply looking at other area options, but the impression you make can absolutely sway them in your direction. At OccupancySolutions.com, we want to help you to attract these guests from the very first moments they spend investigating you, and 4 ways to attract more of today’s guests to your bed and breakfast include:

What Do Customers Want In 2019?

In order to put forth your best customer service, it’s important to know just what today’s customer want. You can’t expect to please your customers if you’re not aware of what their expectations are, and what customers may have wanted 10 years ago is quite a bit different today.

The Tips You Need For Managing Your Online Reputation

Managing your online reputation is no longer an optional thing in today’s modern tech savvy world. According to ForRent.com, more than 90% of people make purchase or leasing decisions based on online reviews, 82% read online reviews regularly, and only 9% almost never search for businesses online before making a decision. What this shows is that your online reputation has become one of the most important aspects of your community, and it can make or break any person’s decision to become a part of your community themselves.

Being A Better Leader To Intergenerational Teams

Generational labels are something that seems to be the norm in American culture, but they can also be quite limiting. For today’s leaders, a team may be made up of the “Baby Boomer” generation, “Generation X”, “Generation Y”, “Millennials”, and the oldest tier of “Xennials” all at once, with a leader tasked with inspiring and leading them all to their best potential.

Could Pet-Friendly Amenities Raise The Appeal Of Your Community?

One surprising figure to many property management teams is that 70% of leasers owned pets as of 2017. While not all communities are pet friendly, those that do welcome pets are becoming highly sought after by those looking to sign new leases everywhere. Pets have developed a certified family member status they didn’t have a couple of decades ago, and creating a family community environment is made much simpler when bringing pets into the equation.

How A Leader Can Make Meetings More Engaging

While important, few employees look forward to team meetings. In many cases, even if important information is shared, many employees feel as though meetings kill their motivation, take them away from the tasks they feel are more crucial to their jobs, and overload them with information causing a great deal of stress. However, the way employees feel about meetings can change depending on the person leading that meeting.

Avoiding Liability While Caring For Your Community

For property management teams everywhere, a very delicate juggling act is taking place behind the scenes. While creating and fostering a true sense of community is important, so is protecting yourself from liability. Resident lawsuits, property damage, environmental claims, and other hazards can put your assets and your community at risk in seconds. The best way to avoid these potential disasters is to diffuse them, and there are some things community management teams can do to avoid liability in a variety of ways:

How Can I Attract More Families To My Community?

Attracting families to your multifamily community isn’t difficult, and likely you’ll simply need to modify the talking points you already use to direct them to a more family friendly mindset. At OccupancySolutions.com, we want to help you to attract families to your community, and create that special neighborhood to grow up in feel you’re looking for. For multifamily communities that want to create this family friendly atmosphere, the first thing you’ll need to do is make your marketing attractive to this family friendly demographic.

The Importance Of Preventative Maintenance In An Apartment

Apartment communities can be a lot of work, as any manager knows. From routine maintenance to taking care of repairs when something goes wrong to replacing appliances and more, there’s a lot to things. But one thing that is incredibly important to remember is that routine maintenance is an absolute must and can’t be ignored.

The Importance Of Curb Appeal

Apartments today need a lot of different things in order to really stay profitable. Just getting renters to agree to call your community home can be a challenge all on its own, and every step you can take to help get them into an apartment is important. One thing that is often overlooked is the importance of curb appeal.

Managing Conflicts In The Apartment community Setting

It’s hard enough managing an apartment community when you consider things like routine maintenance, attracting new residents, and more. But when you add in issues with conflicts among those on site, it becomes clear that the job can be even more community than you first assume.