A personal experience will leave a lasting impression, and this rings true whether you’re talking about touring a new community or purchasing a pair of shoes! For those in community management, learning how to provide a personalized experience to prospects is important, as this will set you apart from the competition and leave prospects thinking about your community over all others. There are various ways you can provide a more personalized experience for prospects, and a few of our favorites are:

 

•    Figure out their preferred communication method – Some people like phone calls, and others prefer email. Take note of your prospects’ preferred method of communication, and use it as your primary communication method for all follow-ups and future communications. This is even a question that can be asked during communications, just so you know that you’re reaching them how they wish to be reached. 

 

•    Take note of their interests or needs during a tour – Taking note of prospects’ particular interests or needs is another great way to make things more personal and memorable. If they have pets, take note of this and emphasize great pet places around your community or pet events, or if they enjoy experiencing the outdoors, make note of all of the outdoor recreation locations they could enjoy while living in your residence. 

 

•    Remember details – During follow-ups and future communications, remembering the small details can really project your caring and provide to prospects a personal impact they won’t forget. These small details can be as little as an interest or a name, and prospects will appreciate that you’re thinking of them and remembering them personally and how your community can benefit their lives. 

 

A personal experience is always appreciated, and it lets prospects know how grateful you are for their interest in your community. Making things personal in a positive way isn’t difficult, it just takes knowing what to remember and how to connect, which is something we can help you with at Occupancy Solutions. To learn more about making a personal and positive experience for your prospects, simply contact us at OccupancySolutions.com today!