Standing above your community competition is a big part of enticing residents to choose your community over another within the area. At Occupancy Solutions, we know that standing above the competition involves standing apart from the competition, and we have some ideas that you can use to make your own mark in the minds of those you’re looking to attract as part of your community. The top 3 ways to stand above your community competition are:

  1. Offer different – Offering something different is one clear way to stand apart, and this may take a little creativity on your part to determine just what will attract the residents you want. Perhaps the availability of a community gym may work to bring residents to your community above others, or you could even offer a high-tech option that allows residents to pay their rent online. Whatever special differences you choose, they will provide prospective residents with something to really remember you by!
  2. Play on your strengths – Playing on your strengths will allow you to have a natural and simple approach to attracting and retaining your residents, which can also set you apart from other competing local communities. For instance, if you’re one who loves a bit of beauty, prioritize the landscaping and embrace your passion, or if you love “going green” set up a recycling program or eco-friendly initiative that is able to attract like-minded residents.
  3. Keep things simple and convenient – Keeping the visit, call, and meeting processes simple and convenient is something that prospective residents will remember and equally appreciate. By being able to cater to a working person’s schedule, or making communication easy, you can set prospective resident minds at ease and provide them with a way to really think of you before all other communities they may have been considering.

Managing a community can be a competitive field, and it’s important to set yourself apart from the other communities within the region who may be vying for the same residents you want as part of your own community. By setting yourself apart, you’re giving prospective residents something to remember you by, and this will make them far more likely to choose you over any of the others. To learn more about standing above your competition, simply check us out at OccupancySolutions.com today!