Social media has been a total game changer in all industries, and this includes community management. Social media platforms are where millions upon millions of people around the globe are spending their time online, and this means that placing yourself on these platforms as well allows you to reach your audiences in a truly organic and natural engaging way. Learning how to navigate your way through the web of social media platforms and communications can be tough, but we at Occupancy Solutions want to make things a little easier.

 

If you’re just starting out in social media for your community, it’s best to not bite off more than you can chew. It can be tempting to put yourself out there on all platforms in an attempt to reach the widest audience possible, but in doing so you’re actually losing quite a few of the benefits that social media is able to provide. We at OccupancySolutions.com recommend sticking to two or three social media platforms to start, as this will allow you to keep track of your reach as you keep up to date on your communications. For an easy and effective start, try opting for a Twitter, Instagram, and Facebook account at first, as all can be easily incorporated into one another.

 

One of the main benefits of social media is the ease of engagement, and in the realm of community management, this means being able to engage in real time with current and prospective residents alike. When you spread yourself too thin on social media, the engagement aspect will suffer, which is a big reason why sticking to just a couple or a few platforms at first is highly recommended. When someone reaches out to you about your community on social media, you’ll want to answer and engage them promptly, allowing them to have their questions answered without having to wait.

 

A social media presence can also be highly beneficial to your online reputation, and there is no better way to build up your reputation than by using social media in a friendly and strategic way. Through positive reviews, sharing, and word of mouth, how you treat your social media can have a great lasting impact on how others view your community online.

 

We at OcupancySolutions.com want to make social media easy, and we want today’s community managers to know just how impactful proper social media use can be to your success.