Managing your marketing budget can be a tricky thing. Naturally, you want your community to have maximum visibility, but you also don’t want to invest too much and cause your budget to barely even out. Luckily, today’s modern internet age has offered a shiny, new, and invaluable resource to community management teams looking to maximize their marketing for a minimal investment, and that tool is social media. Billions of people sign into their Instagram, Twitter, and Facebook accounts each and every day, making these platforms the places where the public chooses to “hang out” while online. Using these platforms for marketing purposes is much like placing your ad front and center in the busiest square in town.

While marketing on social media will often come free of cost, sponsored ads on Facebook and Instagram can help to push your social media marketing forward, making it more visible to relevant audiences. These paid ads will allow you to choose your demographics, area, and most desired audiences, and your sponsored posts will be made particularly visible to them. This bit of a bump in social media visibility is very low-cost for community management marketing budgets and can be very useful in reaching local audiences specifically.

Sponsored ads may be an option, but they’re not your only option. Using platforms like Instagram, Facebook, Twitter, and other social media websites doesn’t have to cost anything at all, and engaging your current residents can help your marketing to spread through word of mouth. Posting relevant and interesting content that can be shared by current residents will help your social media accounts to be seen, driving in organic traffic by shares to friends who also find your content interesting and wish to learn more. With social media marketing, the sky is the limit in terms of your engagement and content creativity.

It’s also important to note that while there are plenty of different social media platforms out there right now, it pays to stick to a maximum of 3 to start. The most important part of social media marketing is effective engagement, and stretching yourself too thin can cause you to neglect engaging with certain accounts over another, or not enough with all of them as a whole.

At OccupancySolutions.com, we can help you to use social media to your marketing benefit. To learn more about social media marketing as a low to no cost marketing option, simply contact us at OccupancySolutions.com today.