In today’s highly technological age, it’s important to not ignore the power of social media. When it comes to community management, social media can be an extremely useful tool in both marketing for your community brand and retaining your residents, as you can create a fun and engaging social media atmosphere perfect for both. Using social media, you can join together residents to really harbor a great community atmosphere, and this is an atmosphere that will be seen by prospective residents as well, allowing your lifestyle to be accurately showcased on a grander and more accessible scale.

We often hear that the initial breaking in to social media can be a little intimidating for many property managers, but we want you to understand that the concept of bringing social media into your community is really quite simple. Using contest, groups, and regular everyday engagement, you can start to see the benefits of using social media in marketing and promoting your community atmosphere almost immediately.

One tip that can work well in both marketing your community and getting residents to join in on the fun is using little contests with incentives or prizes offered to winners. You can ask your community members to comment on a particular post telling you what their favorite part of living in your community is, what their favorite excursion has been, or what can be done to make the community even more enjoyable, and you can award little incentives to your top picks.

Another way to use community engagement to bring fun to your marketing and your residents is to feature your community events on social media, and this can be exciting for existing and potential residents both. If you host a holiday decorating event, a community day, or a party of some kind, you can feature the photos on your social media accounts and allow your residents to re-live the fun as you give potential residents in the area a little sneak peak of what your community has in store.

With a tool as powerful as social media, you can really have a good time with keeping your residents happy as you simultaneously market your lifestyle brand. To learn more about making the most of your social media in resident retention and marketing, simply contact us today to get started!